Our 2025 Impact Report 🌎 - Read more

News From The Treehouse

Uncover climate solutions, sustainable strategies, and Treeapp's latest updates

Jun 04, 2025 Projects

What goes into the cost of planting a tree?

Introduction When businesses choose to plant trees with Treeapp, they’re contributing to a carefully designed, science-led restoration process that generates real, lasting impact. Treeapp’s planting projects operate in 20+ countries across five continents. From the start, we’ve focused on planting in the places that need it most; areas affected by deforestation, biodiversity loss, and ecological degradation. We partner with local experts to develop projects that support specific UN Sustainable Development Goals (SDGs) relevant to that region, from restoring life on land and improving water quality, to supporting decent work and building resilient communities. But what exactly goes into the cost of planting a tree? Spoiler: it’s a lot more than just putting a seed in the ground. In this blog, we break down the entire process, from site assessment and nursery prep to community involvement and long-term care, to give you full transparency behind the value of every tree you help fund. Tree nursery - Lushoto, Tanzania Understanding the Land Our process begins with deep respect for the land and the people who know it best. Local planting teams and our board of forestry experts carry out detailed site assessments to understand the landscape’s natural regeneration potential. This includes analysing everything from existing biodiversity, soil composition, local wildlife and slope gradients to rainfall patterns and erosion risks. Drone imagery and satellite tools offer a wider perspective, helping us map the terrain and monitor long-term changes. All of this data shapes how we restore each site, and ensures that our work is guided by science, not guesswork. Aerial footage - Paraiba, Brazil, It’s a Community Effort One of the most vital (and often overlooked) parts of our model is the role of local communities. From transporting seedlings by hand in mountainous regions and remote areas, to leading planting activities, we ensure the people closest to the land are directly involved. By sourcing seeds locally and growing saplings in local tree nurseries, our projects also avoid the hidden emissions that come from shipping planting materials across the globe, making our work not only more sustainable, but grounded in local knowledge. By providing training and employment opportunities for local residents, we create new economic opportunities, as well as support existing livelihoods. We even support environmental education for school children to build the next generation of forest stewards! Students visiting the planting site - Lushoto, Tanzania From Planning to Planting This is where all that preparation pays off! While much of the work happens behind the scenes, planting day is where a significant portion of resources are focused. It typically involves bringing in experienced foresters to carry out planting with precision and care. We use region-specific methods to make sure each tree is set up for long-term success from the very start. Costs at this stage typically include the saplings themselves, protective tree guards to fend off grazing animals, and any equipment needed by the local planting team. It’s the moment where plans take root! Planting in action - Mojanda, Ecuador Looking After What We Plant Planting is really only the beginning, what happens next is the most important part. In the first few years, young trees are at their most vulnerable, and that’s when monitoring and care are crucial. It’s a team effort, involving local planting teams, our in-house operations team, and our board of forestry experts. Using satellite imagery, on-the-ground inspections, and detailed reporting, we track survival rates and identify potential threats (like pests and human disturbances). We also control competing vegetation and ensure trees receive the water and nutrients they need to thrive. Each project is designed with longevity in mind. We’re not planting high quantities for the sake of numbers, we’re creating thriving ecosystems that will continue to grow and evolve for decades to come. Planting site - Paraiba, Brazil, The Investment Behind Each Tree When your business plants a tree with Treeapp, you’re funding far more than just the act of planting. Each contribution goes towards three key stages: preparation, planting, and post-planting monitoring. This includes growing healthy saplings in a nursery, transporting them to remote planting sites, and providing the necessary equipment to ensure successful planting and maintenance. It also supports fair labour costs, funding the local teams who prepare the land, plant the trees, and care for them as they grow. This transparent approach ensures your investment goes directly into creating meaningful, long-term impact. Ready to Plant With Purpose? If your business is looking to support reforestation in a way that’s impactful, measurable and fully customisable, we’d love to hear from you! Whether you’re building a sustainability strategy from the ground up or enhancing existing initiatives, Treeapp can help you plant trees where they’re needed most. Get in touch with our team via the contact form below to explore how we can bring tree planting into your business operations.

Mar 31, 2025 Our News

Planting in the UK this Tree Planting Season!

As the UK planting season wraps up for 2024/2025, we’re taking a moment to appreciate some of the incredible sites we’ve helped restore. We’ve been busy planting 20+ native species across 16 diverse sites and bringing life to all different corners of the UK! Ready to take a walk through some of our highlights? Let’s dive in! Planting in Winter Firstly, you might be wondering, “Why winter? Wouldn’t you rather be planting outdoors in the sunshine?” Well..yes we would! However, when we plant during the winter months (November to March), the trees are in their dormant phase. This means they’re not yet growing, which gives them a chance to settle in, get their roots nice and comfy, and prepare for a big burst of growth once the warmer months roll around. Check out some of the sites! From tranquil woodlands to community spaces, each project has its own story. Here’s a look at a few of the places we’ve planted: West Sussex, England Native species planted: Dog Rose, Elderberry, Wild Cherry, and Hawthorn One of our more heart warming projects took place in West Sussex, where we planted in partnership with the Sussex Lantern Charity . This non-profit site focuses on helping disabled and visually impaired individuals, and the trees we planted are designed to create a wildlife-friendly atmosphere, and provide privacy for the rehabilitation area at the camping park. It’s wonderful to know that these trees will be a part of something much larger, supporting not just nature but also the charity’s ongoing work with the local community. (Newly planted trees in West Sussex, England) Northampton, England Native species planted: Hawthorn, Dog Rose, Goat Willow, Hornbeam, Wild Cherry Nestled at the gorgeous Hideaway Wood Farm , we planted on a site that was once degraded agricultural land. Restoration of this site is an important step in revitalising the environment, improving soil health, and creating new habitats for wildlife. The trees planted here will not only support local biodiversity but also provide benefits for the farm’s resident alpacas. It’s a great example of how reforestation can transform previously damaged land into thriving ecosystems. (Planting trees with Alpacas in Northampton, England!) Berwickshire, Scotland Native species planted: Field Maple, Black Alder, Hazel, Hawthorn, English Oak, Dog Rose, and Rowan In Berwickshire, we planted on a site that had been severely impacted by Storm Arwen. The species planted, such as oak, field maple, and Black Alder, will help rebuild local biodiversity and improve resilience against future weather events, while also reducing flood risks. A truly impactful project for both the environment and the community! (Restoring land after Storm Arwen in Berwickshire, Scotland) Kent, England Native species planted: English Oak, Hornbeam, Dogwood, Wild Cherry, Hawthorn, Holly, Elderberry, Spindle, Hazel In Kent, we planted across the High Weald Area of Outstanding Natural Beauty (AONB) - a protected landscape known for its rolling hills, ancient woodlands, and rich biodiversity. By creating a mosaic of new wooded areas, this project enhances the region’s natural environment while supporting local wildlife. The nine carefully selected native species will provide food, shelter, and habitat connectivity, helping to preserve this unique landscape for future generations. (Treeapp co-founders, Jules and Godefroy, planting in Kent, England) And that’s a Wrap! (…kind of) As we wrap up this planting season, the hard work doesn’t stop here. Each site will be closely monitored to track the trees’ progress and ensure they’re thriving in their new environments. We’re committed to providing regular updates and insights on the long-term impact of these projects. We can’t wait to share the positive changes these trees bring to the landscape. Thanks to everyone who’s supported our planting efforts this season - we couldn’t have done it without you!

Mar 26, 2025 Our News

Bonjour, Treeapp is Coming to France!

We’re beyond excited to announce that the app is launching in France on Earth Day 2025! This is a major step forward in our mission to make climate action accessible to all. For our half-French co-founders, Jules and Godefroy, this launch holds a special place in their hearts, and they can’t wait to bring Treeapp home! Expanding our Impact Since we launched in 2020, we’ve planted 5,000,000+ trees across more than 20 countries, working to restore forests, enhance biodiversity, and support local communities. Expanding into France means more than just launching in a new country – it’s about growing our user base and amplifying our impact. By making Treeapp available to users in France, we’re empowering more people to take action against climate change with a simple daily habit: planting trees. This is a significant step in making reforestation a global movement! (a very real, not photoshopped photo of our founders in Paris) Why France? France is a natural choice for our global expansion. Not just because our founders might have a biiiit of a soft spot for the country… but also because, as one of the world’s leaders in sustainability, France has demonstrated strong commitments to environmental protection, making it the perfect place for Treeapp to take root. Here’s why: - France has been ranked among the top countries in sustainability efforts. The 2022 Environmental Performance Index (EPI) placed France in the top 10 globally, recognising its strong environmental policies and commitment to climate action (Yale University, 2022 ). - France has made reforestation a priority, pledging to plant 1 billion trees by 2030 as part of its environmental strategy, highlighting the country’s strong commitment to restoring and protecting its forests. While Treeapp will not be directly contributing to this pledge, our launch in France and the establishment of local planting sites will provide individuals with an accessible way to take part in local and global reforestation efforts. - The French government has also made carbon neutrality a major priority, setting an ambitious goal of reaching this by 2050 (French Policies to Tackle Climate ). With Treeapp’s launch in France, users can reduce their own carbon footprint and track the amount of carbon they’re absorbing with each tree supported. (A photo from our planting site in Brittany, France) Join Us in Making a Difference As we gear up for our Earth Day 2025 launch, we’ll be revealing more details, including planting locations, exclusive access, exciting collaborations, and more! Stay up to date by following us on Instagram . If you know someone in France who’s been dying to try the app, spread the word and let them know exciting things are coming! If you have any questions, feel free to reach out at hello@thetreeapp.org P.S. Earth Day is also our birthday - don’t forget to get us a present! (Hint: we love trees)

Mar 13, 2025 Case Studies

IDS Group x Treeapp: A Tailored Approach to Reforestation

Background When Impact Data Solutions Ltd (IDS) set out to make a real, lasting impact on the environment, they knew they wanted more than just a tick-box sustainability project. They wanted something tangible. Something they could grow alongside, year after year. That’s where Treeapp came in. Their vision? A long-term, hands-on tree-planting partnership focusing on sustainability, biodiversity, and community engagement. And the best part? They found the perfect spot to bring it to life in Ewhurst Park - a beautiful stretch of land in the UK designed for agroforestry, where trees and crops grow together, supporting biodiversity and helping local businesses. Beyond its environmental benefits, this initiative also enhances employee engagement by offering meaningful health and wellbeing opportunities. The project allows IDS employees to step away from their desks, volunteer in nature, and take part in a rewarding, team-building experience. A commitment that grows IDS wasn’t looking for a quick win, they were looking for a long-term investment in sustainability. Treeapp has designed a bespoke five-year partnership with IDS, enabling them to grow a dedicated forest by planting 2,000 trees each UK planting season over four years. In the final year, the remaining trees will be planted to reach their goal of 9,400 trees in total! Why this project? IDS had clear goals when they teamed up with Treeapp: Make a real environmental impact. Their trees will help capture carbon, improve biodiversity, and create resilient landscapes. The reintroduction of agroforestry to the area has already played a role in something incredible: the reintroduction of beavers to Hampshire after 400 years! Get their hands dirty. This wasn’t about sitting back and watching trees grow from afar. IDS wanted a project where their team could actively take part in planting days, seeing the impact firsthand. Support local communities. By choosing a UK-based project, IDS is giving back to the area they call home. Their trees will provide opportunities for nature tourism, foraging, and jobs for the local community. Align with UN Sustainable Development Goals. IDS’s forest directly supports the following SDG’s: -Goal 12: Responsible Production and Consumption -Goal 13: Climate Action -Goal 15: Life on Land Looking ahead For IDS, this journey has reinforced the power of long-term, hands-on sustainability. As IDS puts it: “We look forward to continuing our partnership and actively taking part in corporate tree planting days over the next few years, watching our forest grow to 9,400 trees by 2029. Thank you to Treeapp for providing us with the opportunity to give back to our local community.” - Jasvinder Sandhu, IDS Marketing and Strategy Lead A forest of their own, a positive impact on local communities, and a commitment to sustainability that grows - in more ways than one!

Jan 27, 2025 Our News

Treeapp Now Adjusts To Your Timezone Automatically

We’re thrilled to announce a major upgrade to Treeapp that makes your tree planting journey even smoother. We’ve introduced a tree planting reset timer that adjusts to your local time zone, wherever you are in the world! What’s Changing? With this update, the app automatically adjusts the reset time - the waiting period before you can watch another ad to support tree planting - to your current location. Jetting from London to Paris, New York, or anywhere for that matter? No problem! Your reset time will now adjust seamlessly to midnight of your new location, ensuring your planting streaks stay intact. Additional Improvements in Time Localisation Here’s what else you can look forward to: - Streaks and Planting History: Your streaks and planting history will now adjust to your local time zone for ultimate accuracy. No more mental maths when you’re halfway around the globe! - Tree Planting Reminders: You’ll receive notifications at the time you’ve scheduled in the app, no matter where you’re planting trees from. - Leaderboard Trophies: To ensure fairness for our global community, trophies will be awarded 12 hours after midnight GMT. This gives everyone ample time to plant and shine on the leaderboard. How Does This Work? Our app is as intuitive as ever. When you open it, the app automatically detects your device’s time zone. If you’ve changed locations, your settings are updated as soon as you open the app – no extra taps required. Easy peasy. Why This Matters We’re all about making your planting journey seamless, whether you’re at home or on the move. This update means you can focus on what matters most: making a positive impact on the planet. Plus, this change is just the beginning. It’s a vital step towards internationalising Treeapp, helping us better serve our growing global community as we expand into exciting new regions in the near future (hint hint). Ready to experience the new features? Update Treeapp to version 3.6.0 now and enjoy a more seamless tree planting journey that is adjusted to your local time zone. Head to your app store and get the latest version today! Have Questions? We’re here to help! If you have any questions about this update, feel free to contact us at hello@thetreeapp.org . Thank you for being such an integral part of the Treeapp family and for making the world greener – one tree at a time, wherever life takes you. Happy planting!

Dec 20, 2024 Green Living

How Much CO2 Does One Tree Absorb

How much CO2 does one tree absorb? Well, that depends! Not the answer you were hoping for when clicking on this blog, right? But don’t worry—we’re here to break it down so that the next time someone asks, “How much CO2 does one tree absorb?” you’ll have all the facts and might just look like the smartest person in the room. In simple terms, think of trees like humans. Just as we all have different personalities and abilities, different tree species have unique attributes that affect how much CO2 they can absorb. For example, over their lifetimes: - 1 mangrove tree stores 12.3kg of CO2e per year over its lifetime ( that’s 600kg for 50 years ) - 1 oak tree stores 25kg of CO2e per year over its lifetime ( that’s 4,964.35kg over 200 years - 1 red maple stores 15.01kg of CO2e per year ( that’s 901kg over 60 years ) Source: Life cycle assessment of a field-grown Red Maple tree to estimate its carbon footprint components, Page 8 As you can see, the numbers vary quite a bit. In this blog, we’ll explore how trees emit CO2, why absorption rates differ, and what factors impact how much CO2 each tree can absorb. And don’t worry, we’ll stop comparing trees to humans now! So, how do trees actually absorb CO2? Trees absorb carbon dioxide through photosynthesis, a process that gives them energy and helps them grow. During photosynthesis, trees take in carbon dioxide, water, and sunlight, then produce oxygen and glucose. The glucose provides the energy they need to grow, while the carbon becomes part of the tree’s structure—its trunk, branches, and roots—where it’s stored as the tree develops. This process of capturing carbon dioxide from the atmosphere and storing it in solid materials like wood is called carbon sequestration. Source: Bill Munger, Harvard University, ‘Are Forests Helping in the Fight Against Climate Change’ However, the amount of carbon absorbed by each tree species varies greatly depending on several factors. What factors influence the absorption of CO2? The capacity of an individual tree to absorb CO2 over its lifetime depends on: - Age of the tree: young trees absorb CO2 more quickly as they grow, since they photosynthesise at higher rates to generate the energy they need. As they mature, the rate of absorption slows down (we’ll resist making a human ageing joke here!). Once the absorption rate slows down, the trees absorb less carbon, and become known as carbon stocks, where they hold carbon dioxide, which is typical in more mature, older forests. Source: NCASI, Forest Carbon from Young vs Old Forests - Tree species: different species have varying capacities for CO2 absorption. For example, fast-growing species like eucalyptus and mangroves can absorb more CO2 in their early years compared to slower-growing species like oaks and pines. - Size and health: larger and healthier trees with extensive leaf cover can absorb more CO2, as they have a greater amount of chlorophyll, a substance found in leaves that facilitates the photosynthesis process. Trees in optimal health, free from disease and stress, are also more efficient at photosynthesis and carbon sequestration. - Growing conditions: trees growing in favourable conditions with adequate sunlight, water, and nutrients will absorb more CO2 compared to those in suboptimal environments. This is because they can grow at their maximum rate, allowing them to reach peak maturity. - Wider ecosystem: planting the right trees in the right environment can significantly enhance carbon absorption. For example, mangrove trees, when planted in their native coastal areas, have been shown to have enhanced carbon sequestration capacities, as the trees and surrounding soil work together to store more carbon. Additionally, more diverse forests—those with a variety of different tree species—tend to absorb even more carbon. In fact, diverse mangrove forests were found to have nearly 20 % higher carbon stocks than those with less species diversity! How do we measure a tree’s absorption of CO2 over time? Measuring CO2 absorption is more straightforward than you might think! The most common method involves assessing the tree’s mass—approximately half the weight of the tree is made up of carbon . For living trees, this can be estimated by measuring the circumference of the tree! From there, you can calculate the approximate amount of carbon a tree has absorbed over its lifetime. Interestingly, carbon dioxide is stored in different parts of the tree. The ‘above-ground’ carbon, which includes the trunk, branches, and leaves, makes up the majority. However, don’t overlook the roots—they also hold a significant amount of carbon! As trees grow, their rates of carbon absorption and storage change, underscoring the importance of allowing them to reach full maturity. When measuring a tree’s carbon absorption rate, it’s crucial to consider its location and surrounding environment. Trees tend to be more effective at sequestering carbon when they’re planted in larger wooded areas, where they work in harmony with the wider ecosystem. That’s why we often calculate CO2 absorption at larger scales; it gives us a more accurate picture of carbon absorption in action. If you’d like to learn more about CO2 absorption in trees, we recommend reading more about the UK’s Woodland Carbon Code , which gives more detail on how we record and monitor CO2 absorption by trees in the UK. Treeapp’s Commitment to Reforestation At Treeapp, we recognise the vital role trees play in combating climate change. We understand the significance of planting the right trees in the right places and nurturing them to grow into healthy forests and woodlands. Our mission is to make reforestation accessible to everyone, empowering individuals and businesses to plant trees and contribute to a healthier planet. For individuals, our user-friendly app allows you to support tree planting simply by watching an ad. Users can then track their impact, and witness the positive environmental difference they’re making by viewing project updates, images and videos from sites. For businesses, Treeapp collaborates directly with organisations to integrate tree planting into their offerings. Whether it’s trees planted for each product sold, new contracts, corporate gifts, or establishing a private forest, we help businesses create a meaningful impact. Utilising allometric equations, field data, and established academic sources, we estimate the total carbon sequestration potential of our forests over their lifespan. These calculations allow us to derive average impact metrics for individual tree planting, which we share with our app users and business partners. This conservative approach ensures that we accurately communicate the environmental impact of our initiatives to our stakeholders. How You Can Help - Support tree planting with Treeapp: Use our app to support our global reforestation projects. Each tree you support contributes to carbon sequestration and builds biodiversity. - Spread awareness: Educate your community about the importance of trees in absorbing CO2 and fighting climate change. Encourage others to join the Treeapp movement. - Support sustainable practices: Adopt eco-friendly practices in your daily life. Reducing your carbon footprint complements the positive impact of tree planting. - Engage your business: Companies can partner with Treeapp to incorporate tree planting into their corporate social responsibility (CSR) initiatives and showcase the brand’s commitment to sustainability. Conclusion Trees are indispensable in our fight against climate change, capable of absorbing significant amounts of CO2 over their lifetimes. They provide a low-cost and effective way to sequester carbon emissions, as well as providing a whole host of other environmental benefits. By understanding their role and taking action through platforms like Treeapp, we can collectively make a substantial difference. Start planting today and be a part of the solution for a greener, healthier planet. Download Treeapp and start your reforestation journey today! Appendix - 1 oak tree can absorb approximately 25kg of CO2 per year over its lifetime. - 1 mangrove tree can absorb 12.3kg of CO2 per year over its lifetime. - 1 spruce tree can absorb approximately 20.1kg of CO2 per year over its lifetime - 1 red maple can absorb around 3kg of CO2 per year during its first four years of growth. - 1 hectare of eucalyptus trees can absorb 37 tons of CO2 per year during its first 20 years.

Nov 05, 2024 Case Studies

Bird & Blend x Treeapp: sip a tea and plant a tree

Background Bird & Blend Tea Co., known for their bold, boundary-pushing tea blends, is more than just a tea company—they’re on a mission to create a better world for people and the planet. As a B Corp, they’ve always put their values at the forefront, ensuring that everything they do supports inclusivity, environmental responsibility, and community impact. When they saw an opportunity to bring those values to life through tree planting, they found Treeapp. 🌍 And as for our new partnership slogan? Sip a tea, plant a tree! (Okay, it’s still a work in progress…) With a customer base that values sustainability and a team dedicated to giving back, Bird & Blend sought to plant trees that deliver real, measurable benefits—not just for the environment, but also for the communities involved. As Georgina Webb, Brand Partnerships Manager at Bird & Blend, shared, “We were inspired by Treeapp’s transparent approach, their dedication to local impact, and their willingness to share the whole story, from the seedlings in the nursery to the thriving forests they become.” Planting in action at Lombok, Indonesia Objectives & Goals When Bird & Blend teamed up with Treeapp, they focused on a clear set of objectives: 1. Maximise Carbon Sequestration: With every cup of tea sold (hot or iced!), they wanted to capture as much CO2e as possible. 2. Involve Their Customers in Climate Action: Bird & Blend wanted every purchase to make a difference, expanding their initial goal from tree planting with tea sales to also a tree planted for every tea advent calendar sold—a fan favourite! Bird & Blend’s tree planting project was designed to align with their mission of supporting communities and the environment, ensuring a genuine social impact and measurable environmental gains. Pause for effect to see what country they chose and why… 👇 Impact & Results The Sorce team on site With Treeapp’s guidance, Bird & Blend’s tree planting adventure took root in Lombok, Indonesia, where mangrove trees are planted to support local biodiversity, protect coastal villages from flooding, and absorb high amounts of CO2. Treeapp is committed to collaborating with local partners and communities to ensure the best outcomes for our planting efforts. In Indonesia, we work closely with Izy and Kara from the Sorce team, who oversee the planting and day-to-day care of Bird & Blend’s trees, as well as forestry expert Daniel, who provides expertise on carbon calculations. Here’s a snapshot of the impact: - Environmental Impact: Indonesia has seen massive mangrove loss over the years, which affects marine life and contributes to erosion and climate instability. Bird & Blend’s mangroves are helping to restore this precious ecosystem, creating homes for local wildlife like mangrove crab and butterfly fish and absorbing tons of CO2 in the process. - Social Impact: After the trees are planted—they’re nurtured by the local community. The project has involved local schools and universities, helping educate the next generation about the importance of protecting our natural resources. The result? An engaged community that’s excited about the project and committed to its success. - Economic Impact: Mangroves act as a natural barrier against coastal flooding, which means fewer homes and farms impacted by storms. They also create jobs, from nursery work to ongoing maintenance, providing income for families in the area. For Bird & Blend, their private forest is a living testament to their commitment to the planet. The company is thrilled to see photos and videos of their trees in action and share that journey with their customers. Mangrove Crab Lessons Learned Working with Treeapp has shown Bird & Blend the power of aligning with a partner who shares their values and standards. As Treeapp’s Partnerships Manager, Richard Muggeridge noted, “Bird & Blend’s mission to put people and the planet first really shines in this partnership. Together, we’re not just planting trees—we’re creating a future of sustainable practices that our industry and our planet need.” Tea today, trees tomorrow–maybe that’s a better slogan?

Oct 29, 2024 Case Studies

Reset Connect’s path to a greener events industry

Background Reset Connect a leading force in the UK sustainability events industry, hosts conferences to help businesses and investors drive net-zero adoption and funding. While educating others is crucial for creating change, Reset Connect wanted to take it one step further this year. Instead of just talking about sustainability, they wanted to give their attendees something they could feel proud of—a tangible way to be part of the change. What did they do? They planted a tree for every attendee! “Our company decided to partner with Treeapp due to their proven commitment to global reforestation and sustainability efforts. Treeapp’s alignment with the UN’s Sustainable Development Goals and their diverse global footprint made them an ideal partner for us. We were particularly inspired by their focus on both biodiversity and community engagement, ensuring that tree planting projects have long-lasting environmental and social impacts. This partnership allowed us to directly contribute to meaningful climate action, while engaging our event attendees in a tangible, impactful way.” – Duncan Reid, CEO & Co-Founder, Reset Connect. Objectives and Goals Reset Connect had a bold mission when they launched this initiative: 1. Support global reforestation and biodiversity restoration in regions that need it most. 2. Give event attendees a concrete way to contribute to climate action. By planting a tree for every attendee, the goal was simple yet powerful: to “make a measurable positive impact on the environment while fostering a culture of sustainability within our organisation and community,” explains Duncan Reid. This initiative didn’t just highlight Reset Connect’s commitment to climate action—it weaves sustainability into every level of their operations. And for the events industry, it’s clear that sustainability isn’t just a ‘nice-to-have’ anymore—it’s a must. “This initiative perfectly aligns with our mission to drive climate action and sustainability within the events industry and beyond. At Reset Connect, we strive to lead by example, and partnering with Treeapp demonstrates our dedication to reducing carbon footprints and promoting environmental stewardship. Tree planting not only sequesters carbon emissions but also embodies our values of inclusivity, climate justice, and long-term ecological health, ensuring that our impact benefits both the environment and local communities.” Results and Impact Reset Connect’s collaboration with Treeapp resulted in the planting of 7,500 trees across Tanzania, Madagascar, and Kenya! Pause here for effect because that is pretty amazing! The impact of these trees goes far beyond environmental benefits, as each project is deeply rooted in local community involvement. Tanzania Lushoto, Tanzania In Tanzania, Reset Connect’s contribution has supported the restoration of the West Usambara forests, where reforestation efforts are crucial due to rampant deforestation for charcoal and farmland. The trees planted here are helping to restore soil fertility and prevent soil erosion, all while providing local communities with sustainable income through employment opportunities, with a specific focus on empowering the local female workforce. As Duncan puts it, “It’s more than just planting trees; it’s about regenerating ecosystems and livelihoods.” Madagascar Mariarano, Madagascar On the coasts of Madagascar, the focus has been on planting mangroves. These coastal ecosystems serve as natural barriers, protecting shorelines from erosion and extreme weather. “By planting mangroves, we’re helping local communities protect their homes while also contributing to global carbon sequestration efforts,” Duncan explains. Mangroves are particularly effective at absorbing carbon, making them a key tool in the fight against climate change. Kenya Tudor Creek, Kenya In Kenya, Reset Connect’s trees have helped restore the coastal ecosystems of Tudor Creek, a planting site that has now been completed. By replanting mangroves, they’ve provided essential habitats for fish, crabs, and birds, all of which support local fishing communities. The project also serves to stabilise the eroding coastline, protecting the livelihoods of those who live there. “Seeing the wildlife return to these areas is a powerful reminder of the difference we can make,” says Duncan. Corporate-wise, this initiative has solidified Reset Connect’s standing as a leader in sustainability within the events sector. The partnership with Treeapp has resonated with attendees, partners, and stakeholders alike. “It’s been incredibly rewarding to see how much our community appreciates the tangible impact we’re making,” Duncan notes. Lessons Learned Reset Connect’s experience with Treeapp has been eye-opening, and Duncan has a few takeaways for other companies considering similar initiatives. “First and foremost, find partners who share your values,” he says. “Treeapp’s transparency and alignment of projects with the SDGs and their careful attention to long-term sustainability made them a perfect partner.” Additionally, integrating sustainability initiatives into the core of their event ethos—rather than treating them as standalone projects—created more authentic and lasting engagement with attendees. “People want to feel like they’re making a real difference, and even small actions, like planting a tree, can have massive ripple effects,” Duncan adds. Reset Connect’s partnership with Treeapp is a testament to the power of collaboration when it comes to fighting climate change. From improving biodiversity in Tanzania to protecting coastal communities in Madagascar and Kenya, the initiative shows how businesses can drive meaningful impact when they align their objectives with sustainability. In Duncan’s words: “It’s been an incredible journey, and we’re just getting started.”

Oct 21, 2024 Case Studies

How Treeapp helped Seep diversify their marketing mix

We recently connected with Silvia, Head of Marketing at Seep to discuss the company’s experience running ads on Treeapp. Seep offers a range of plastic free and biodegradable green cleaning products. As a brand on a mission to eliminate plastic waste, Seep found a natural alignment with Treeapp’s eco-conscious advertising platform. In this Q&A, Silvia shares the goals, results, and lessons learned from their advertising campaign. Q: Why did Seep decide to start working with Treeapp? What inspired this initiative? A - Silvia: “Advertising on Treeapp allows us to diversify our channel mix by reaching individuals who share our values around sustainability and environmental impact. We were drawn to Treeapp because it’s not just another ad platform - using Treeapp allows us to promote our brand in a meaningful space while supporting reforestation efforts.” Q: What were Seep’s main objectives when you started running ads on Treeapp? A - Silvia: “Our main objectives were twofold: Drive website traffic: We wanted to increase brand visibility and reach customers aligned with our sustainability values. Seep is all about eco-friendly, plastic-free cleaning products, so getting in front of a community that supports environmental initiatives like reforestation was a great fit. Running ads on Treeapp helped us reach a highly engaged, eco-conscious audience, increasing awareness and driving traffic to our website. Boost website sales: Our goal was to turn increased traffic into sales. With Treeapp’s user base, who are also action-driven, we hoped that users would be inspired to take the next step after seeing our ads - whether that’s exploring our product range or making a purchase. We saw Treeapp’s platform as a great way to convert ad impressions into real actions.” Q: What key results were achieved through these ads? A - Silvia: “The results were very encouraging. We saw: Conversion rate: 4% Cost of acquisition: £12 We have been able to tap into a new audience that genuinely connects with our values and Treeapp has proven to be an effective customer acquisition tool.” The average CTR on their ads on Treeapp was 10.2% (for the last 3 months). Q: How does this initiative align with Seep’s mission and values? A - Silvia: “Seep is a little company on a big mission to eliminate 1 billion plastic cleaning tools from going into landfill by 2030. Since launching in late 2020, we have prevented over 3.5 million plastic cleaning tools from going to landfill. Advertising on Treeapp allows us to engage more people with our mission, and drive awareness and educate on the benefits of using sustainable cleaning tools.” Q: What valuable lessons have you learned from this experience A - Silvia: “We’re always sceptical about investing in new channels as we’ve come across many that are vague about performance expectations or that just haven’t delivered results. When we came across Treeapp we felt the same way, but the team gave us the opportunity to test a few impressions with an ad that allowed us to see real-time performance. This offer was valuable for a growing business like ours, where we have to be strategic with our budgets, as the transparency allowed us to confidently invest in this channel. We have since continued to advertise with Treeapp - there is strong alignment with our brand and we continue seeing positive performance that translates into sales.” We’re excited to continue building our partnership with Seep and driving awareness for our shared mission. Treeapp’s advertising platform is adaptable to the diverse objectives and requirements of brands. We work closely with each brand partner to develop a strategy that maximises the effectiveness of advertising on our app. If you would like to advertise on Treeapp, please reach out on partnerships@thetreeapp.org .

Sep 19, 2024 Case Studies

Planting trees for every 10th all-electric delivery

Planting Trees for Every 10th All-Electric Delivery Background on the Partnership with DPD In 2021, Treeapp and DPD teamed up with a shared goal: to make a positive mark on our planet. The mission of this partnership was clear—to embed sustainability into DPD’s operations by planting a tree for every ten tracked electric vehicle deliveries made through the DPD app. This initiative has blossomed into a whopping 250,000+ trees planted all across the world by July 2024. Objective: Sustainability Commitment and Tree Planting Integration DPD’s dedication to sustainability isn’t just a tagline; it’s part of their operating model. Their deliberate choice of Treeapp as a partner is grounded in our unique approach, which guarantees that reforestation initiatives have a direct and positive impact on local communities, with contracts securing long-term land ownership. This, coupled with our meticulous selection of native species and the continuous care and maintenance of our planting sites, has yielded remarkable results. Based on a survey conducted in 2023, on average across the majority of our planting sites, over 80% of the trees planted have matured into effective carbon stores - with an impressive 92% maturity rate in Indonesia. Another reason for choosing Treeapp lies in our stringent rules towards massive tree plantations and focus on diverse species planting techniques. This unique approach ensures the trees go beyond capturing carbon; they actively contribute to fighting drought, stabilising soil, and enhancing biodiversity—making a tangible difference in ecosystem restoration. The In-Person Tree Planting Experience November 2023: Team DPD planting trees in Northampton As part of its tree planting efforts in the UK, the Treeapp team occasionally invites corporate partners to participate in tree planting during the planting season, which typically runs from late November to March (though it may extend slightly longer in Scotland). Treeapp manages numerous planting sites across England, Wales, and Scotland, where they plant new trees and monitor those planted in previous seasons. To ensure that all trees are planted correctly and adequately protected, foresters supervise the planting process and, once all visitors have left, conduct a final inspection of the planted trees. Olly Craughan, Head of Sustainability at DPD, along with his team and representatives from other companies, spent a full day planting native trees at Hideaway Wood Farm — a former landfill now transformed into a thriving ecosystem. During the event, Olly emphasised DPD’s dedication to achieving net-zero emissions and the role of their Eco Fund in driving environmental projects. As Olly told the Treeapp team, “It’s not just about planting trees; it’s about actively contributing to habitat restoration.” Results: Making a Difference Across Continents The collaborative efforts between Treeapp and DPD are truly inspiring. DPD has achieved the milestone of planting over 250,000+ trees in just 3 years. Their planting strategy is strategically designed to generate positive environmental effects. From Indonesia’s coral reefs to Tanzania’s biodiversity hotspots to areas in the UK with low woodland cover, each tree contributes to a story of global impact. An example of a highly successful planting project that emerged from this partnership is the coastal afforestation initiative on Lombok Island, Indonesia. DPD provided vital funding for extensive mangrove planting efforts, focusing on the large-scale planting of various local species to combat soil erosion. This initiative has been instrumental in restoring the island’s coastal ecosystems. A key highlight of the project was its educational outreach, which involved collaborating with five local schools to teach children about the importance of protecting coastal areas. This focus on educating future generations has fostered a deeper understanding of environmental stewardship within the community. As a result, the project has not only revitalised local fisheries and coral reefs but also delivered significant benefits to both the environment and the local population. “DPD is an exceptional supporter of our planting activities. With the hands-on efforts of their team and their strong commitment to tree planting as part of their delivery process, we’ve successfully planted over 150 acres of diverse tree species worldwide. We look forward to reaching the 1 million trees milestone". - Godefroy Harito, Co-Founder of Treeapp As DPD and Treeapp continue their journey together, their shared commitment to sustainability is leaving a lasting legacy. It’s not just about numbers; it’s about crafting a healthier, more sustainable planet. DPD’s dedication to sustainability isn’t confined to their operations; it’s a practical contribution to positive environmental change. March 2023: DPD team planting trees in Northampton

Jul 16, 2024 Projects

Our Journey to Restore Scotland's Woodlands

Welcome to our reforestation project in Scotland! The Treeapp team has dedicated a significant time to analyse the current state of forestry across Scotland. It was crucial for us to begin planting in the areas that need it the most in the region. Unfortunately, we have observed many woodland schemes in Scotland that aim solely to receive some kind of carbon credits, providing no benefit to wildlife or biodiversity. While we appreciate the importance of these schemes, we often find that these don’t reach the levels of biodiversity gain and social enhancement that we look after. As we scoped out areas for planting, many discussions highlighted the importance of restoring damaged or destroyed woodlands—an issue often overlooked. Government grants tend not to provide enough funding for farmers to re-establish woodlands damaged by storms or other natural disasters. In 2021, Storm Arwen swept through Scotland and severely damaged or destroyed an estimated 16 million trees. Our experts discovered that a significant factor behind this devastation was the incorrect planting of woodlands in the 1970s and 1980s, such as trees being planted too close to each other. Driven by this discovery, we embarked on a mission to find farmers whose woodlands were affected by the storm and to assist them in restoring native, biodiverse forests. Thanks to the amazing work of one Scottish Treeapp team member, Charlotte, we started working with landowners looking for support to re-establish their woodland in the region of Berwickshire. Charlotte spoke with multiple farmers in the region - until she met with Ronnie Dale, owner of Whiteburn farm, near the Duns - 1hr away from Edinburgh. When speaking about the storm damages, Ronnie told us: “Standing here amidst what was once a large forested area, sadly in 2021 Storm Arwen reduced thousands of well-established forested areas, which were used as much needed shelter belts for my stock.” Ronnie Dale, owner of Whiteburn farm So, we started to put a plan together to re-establish these felled woodlands. By focusing on suitable species diversity and storm-resistant planting methods, we were committed to creating a resilient future forest. Our efforts went towards sourcing species that support a large range of wildlife. We recorded that 40 bird species in the area, such as Skylark, Robin and Yellowhammer birds could benefit from the newly planted trees. Putting together a planting plan November 2023: tree planting day at the site So how do we go about creating a planting plan? We start by digitally mapping the plantable areas on the landowner’s plots and then collaborate with the landowner to identify their preferred planting locations. Then, by using geo-mapping software, satellite imagery and in-person assessments, our team assessed the area and local soil types. For this project, we identified the presence of calcareous and a small portion of mineral gley soils, with variations in texture and drainage capacity. Calcareous soil, also known as limestone or alkaline soil, contains a lot of calcium carbonate (lime). It forms in areas rich in calcium minerals like limestone and has a high pH. Calcareous soils can differ in texture and composition but share common traits due to their calcium content. Mineral gleys, also called gley soils, are known for poor drainage and reduced iron compounds. They typically form in areas with poor drainage, leading to waterlogged conditions that affect their characteristics and colour. When planting trees in these soils, it’s important to choose species that can tolerate high pH and poor drainage. Another critical consideration in the planning process is the local wildlife, as it dictates the need for tree protection and the appropriate size of the guards. For instance, if large deer roam the area, we usually need to install 1.2 metre tree guards to prevent the animals from eating the trees as they grow. Choosing tree species November 2023: different tree species ready for planting In close collaboration with the local forestry experts and tree nurseries, we can ensure the selection of appropriate native tree species are chosen. Additionally, as we do across all of our UK sites, we worked with a local forester who provides further location-specific insights into the land. For this project, a diverse mix of trees were used, including hazel, hawthorn, sessile oak, and rowan, all sourced from local, Plant Healthy certified, nurseries. Planting different tree species to create a biodiverse environment is crucial for many reasons, including fostering a wildlife-friendly forest. The diverse range of species creates varied habitats and food sources that support a wide range of animals and insects throughout the year. DID YOU KNOW? Mature Oak trees can support more than 2,300 animal species, including birds, bats and insects. The final stage of the planning process is determining the spacing needed between the trees and shrubs. For this project, trees were planted at least 3m apart with shrub species interspaced. This is because shrub species generally grow faster than trees, which provides an early habitat for wildlife and protects the young trees. November 2023: visiting the planting site with sponsors Wren Kitchens (represented by Trevor Nixon in orange). All of this work is possible thanks to our generous sponsors who funded an initial 5,588 trees that were planted in Winter 2023/2024: Wren Kitchens , OVO Energy , Direct Line Group , Veolia and many more. Planting activities and techniques The planting season in Scotland generally runs from November to April - aligning with the “rainy” season. Trees are planted during these months because the cooler, wetter weather conditions provide an ideal environment for young trees to establish their roots without the stress of heat and drought. The land is prepared before planting by cutting down dying trees and repurposing them as windbreaks. This is done uniquely for this site, as the trees will then be protected from future storms and strong winds, increasing their survival rate. We also carefully consider the landowner’s wishes when carrying out the project. This is why, in some sections, the trees are planted in rows, while in other areas, they are scattered. This approach ensures that the project is maximally beneficial for both the landowner and the surrounding environment. Creating a truly native forest with trees scattered throughout the plot Ensuring sustainable growth and future collaboration This reforestation project is particularly exciting for us because of its profound and lasting impact. By collaborating closely with the local stakeholders, we ensured that we plant the right trees in the right places at the right time. Careful planning and coordination enable us to create a resilient, biodiverse woodland that will benefit not only the present ecosystem but also future generations. We are working closely with Ronnie, the landowner, to keep track of the growth of the trees. We will also support him when the time comes to remove and recycle the tree protectors. This hands-on approach ensures that our reforestation efforts are sustainable and continually monitored. As Ronnie puts it, “their professionalism and due diligence to the project has been a true inspiration”. “Thanks to Treeapp’s storm-resilient approach to tree planting, we are reforesting more robustly since the devastation of Storm Arwen, which marks a new, resilient beginning for our land. Due to my age I may not reap the fruits of their labour, however as custodian of this land I am eternally grateful to them, as will be the next generation.” With many more trees to plant in the region, we would be delighted to welcome further funding to support neighbouring farms in replanting damaged woodlands. Thank you already to our partners ABB , InReach Group , Veolia and more for funding additional tree planting in the area for Winter 2024/2025. Please get in touch at hello@thetreeapp.org for more information.

May 23, 2024 Projects

Showcasing Our Heroes on the Ground!

At Treeapp, our mission extends far beyond planting trees. We are dedicated to fostering a sustainable future and uplifting communities through our reforestation efforts. Operating in 17 countries across 5 continents, we’re delighted to see our planting activities generated over 40,000 workdays for local communities. These workdays range from preparing young trees in nurseries to planting the trees and monitoring the areas where the trees are planted. Today, we are honoured to showcase three of the heroes on the ground who work tirelessly to ensure the success of the projects and the betterment of their communities. Ruhama Getachun, Ethiopia General Manager, Integrated Women Development Association In collaboration with Green Ethiopia and local community groups and leaders, we embark on afforestation endeavours with a special focus on women’s empowerment. With input from Ruhama Getachun and other female leaders in the community who have a deep understanding of the unique obstacles women face in Ethiopia, the projects are intentionally crafted to empower women in a multitude of impactful ways. In Shebedino, Ethiopia, we work with the indigenous Sidama people to uplift a community marginalised since the 19th century, particularly its women, who often lack opportunities for self-sufficiency. The initiatives are specifically designed to open up avenues for women to generate income through engagements in nursery management, tree planting, and the essential aftercare of these green spaces. Achieving financial autonomy is a key step in elevating the status of women within their families and the wider community. The commitment extends to fostering women’s participation in leadership roles within these projects. This initiative is designed to empower women to assume positions of influence, where they can make pivotal decisions, spearhead initiatives, and serve as inspirational figures for the younger generation of girls. Raja Aditya, Indonesia Senior Scientist, SORCE Raja Aditya, originally from Bengkulu, Sumatra, brings extensive experience and a profound connection to the mangrove projects of our amazing local partners SORCE , in Lombok, Indonesia. Since completing his master’s degree in marine science in 2016, Raja has dedicated himself to conservation, witnessing firsthand the immense impact mangrove projects have on wildlife and local communities. “Mangroves serve as vital habitats and provide essential functions such as food and nursery grounds for marine organisms. They also act as natural barriers, protecting coastal communities from tsunamis, storms, and erosion while supporting local livelihoods through activities like food supply and ecotourism,” Raja explains. Since the project’s inception, Raja and the SORCE team have observed numerous positive community impacts, including increased engagement from school children and university students. By integrating the project into their curriculum, SORCE has inspired heightened enthusiasm among students, demonstrating the project’s role in educating future generations about the importance of mangroves. Daniel Fishburn, United Kingdom Lead Forestry Expert at Treeapp and PhD Candidate in Ecology, Bangor University Treeapp benefits significantly from the forestry expertise of Daniel Fishburn, a PhD candidate in ecology with a background in tropical forestry. Daniel’s research focuses on soil carbon and nutrient cycling in response to climate change which provides valuable insights for our tree planting initiatives. He plays a key role in selecting the appropriate methodologies, species, and refining monitoring processes across our diverse sites. His understanding of how global soils respond to climate change is essential for predicting changes in carbon stocks and informing management practices to enhance soil health and carbon sequestration rates. When assessing the viability of a new planting site, Daniel examines various factors including soil type, drainage, nutrient status, pollution levels, local plant community composition, and anthropogenic features such as historical and archaeological aspects. Daniel’s expertise is indispensable in ensuring that our planting efforts are conducted in suitable locations. Healthy soil is fundamental for the success of forests, and Daniel’s blend of scientific knowledge and practical experience contributes significantly to our mission of combating climate change through tree planting. Shout out to our heroes! At Treeapp, we are deeply inspired by the dedication and expertise of all of the heroes on the ground. Their tireless work and unwavering commitment play a crucial role in our mission to create a greener, more sustainable world. As we continue to expand our efforts across more planting areas around the globe, our focus remains on supporting local communities. Together we can keep making a difference.

May 20, 2024 Case Studies

From Blueprint to Greenprint: How Planning by Design's Gift Ignited an Environmental Movement

Background: the gift that sparked a green initiative When Planning by Design , an architectural and planning consultancy, was launched, success followed swiftly, almost too swiftly. As their team expanded to meet escalating demand, they paused, acknowledging the need to weigh their environmental impact. Planning by Design was ahead of the curve in many ways, with a carbon footprint of virtually zero. All staff worked remotely slashing the need for travel and they only used digital tools which made paper waste a thing of the past. But what about their clients’ projects? The buildings they designed, the spaces they crafted—did they leave a scar on our planet? Grant recognised their client’s developments, especially where construction is concerned, can have a major carbon footprint and a negative impact on the climate and environment both locally and globally. They knew something had to change but like many businesses it feels like you are fighting for climate change against an entire army (the construction industry in this case). Planning by Design knew they just had to start and others would follow. But, what sparked the idea to plant trees? It was a single tree, planted by their web developer, as a gesture of appreciation for a piece of work that was completed. This simple act of green goodwill got Grant thinking: What if we could channel our success into something bigger, something greener? ‘His tree wasn’t planted with Treeapp but I decided I wanted to research to find a reliable company with accreditations and evidence to show that the money we contribute really is spent on planting the number of trees we buy. After many weeks of research and contacting lots of other carbon capture and tree planting companies I found Treeapp. I was instantly impressed with the proposition, credibility, accreditations, pricing, impact reports, tree planting certificates, tree counting widget. Most of all the third-party satellite tracking software allowed me to see the planting sites historically and scroll forward or backwards in time to see new growth.’ - Grant Singlehurst-Ward Bubanza, Burundi, 2024 Objectives and goals: planning for success Planning by Design, embarked on the corporate tree planting project with clear objectives and goals in mind. Their primary aim was to mitigate the environmental impact of their clients’ developments, thereby contributing to the fight against climate change and fostering a more sustainable planet for present and future generations. Recognising the shared values of their clientele, Planning by Design also sought to align their sustainability efforts with customer sentiments. From a commercial standpoint, they envisioned multiple benefits, including setting themselves apart from competitors, enhancing customer satisfaction, and ultimately driving sales growth. By weaving environmental stewardship into their business model, Planning by Design aimed to not only make a positive impact on the planet but also cultivate a loyal and environmentally-conscious customer base. Usambara Mountains, Tanzania, 2024 Our impact: beyond the numbers Since April 2024, for every client Planning by Design brings on board, they plant not one, not two, but ten trees. The numbers speak for themselves. As of today, they’ve planted a staggering 7935 trees, with no signs of slowing down. ‘Within the next 2 months, we will hit a major milestone of 10,000 trees planted and this excites us very much.’ Grant told us. But it’s not just about the numbers; it’s about the ripple effect their actions have had. Winning ‘Architecture Firm of the Year’ on their second anniversary with one of the contributing factors being their positive environmental philosophy and impact on the planet. With the Treeapp counter widget integrated into their home page of their website, both Planning by Design and their customers have access to real-time statistics showcasing the cumulative impact achieved. Since this change Planning by Design has witnessed a surge in sales, customers have sung their praises for their eco-conscious initiatives and their social media feeds have lit up with messages of support. They have also noted that our impact report provides them with invaluable insights into the tangible outcomes of our tree-planting endeavours which they can share with their clients. From carbon sequestration stats to job creation and habitat restoration, the information helps with trust and credibility. Lessons learnt: advice for businesses Throughout Planning by Design’s journey they have learnt invaluable lessons and are eager to share with others considering similar endeavours. First and foremost, conducting thorough research is paramount. In a landscape crowded with initiatives, it’s essential to distinguish reputable partners from unreliable or potentially fraudulent ventures. Their advice echoes the sentiment of Planning by Design: start by partnering with a trusted organisation like Treeapp (hint hint). Consider your capacity and commitment realistically, and take the plunge. The beauty of the partnership model is its flexibility; you can adjust your contributions as needed and halt participation at any time. However, once you experience the positive impact first hand, you’ll find it difficult to turn back. A final word from Grant: ‘We are incredibly proud of the huge positive impact our partnership with Treeapp has had so far. In the future, we look forward to planting our first million trees, not only do we see this as a necessity to save the planet but we feel the investment we make generates a return on investment for us as a business, by increasing customer satisfaction and sales. I highly recommend every business consider making whatever contribution they can.’ ‘By planting enough trees we can restore lost habitats, save endangered species and even transition from global warming to global cooling as the trees capture more carbon. With initiatives like Treeapp there is hope for the planet and humanity but this isn’t a problem for future generations, this is an urgent crisis that humanity needs to address now before it’s too late.’

Nov 30, 2023 Case Studies

Linc Cymru's Forest Initiative with Treeapp

Background Linc Cymru, a socially responsible housing association and care provider set out on a mission to uplift the economic, social, environmental, and cultural wellbeing of their tenants, residents and community. Linc Cymru were seeking a partner to amplify biodiversity and pave the way to a carbon-neutral existence, they found their match in Treeapp. Why did they choose us? A commitment to identifying ideal sites, analysing native species needs, and ensuring trees thrived in their designated spots - a scientific approach that promised both expertise and value for money. Objectives and Goals As Linc Cymru set forth on their corporate tree-planting venture, the objectives were clear: value for money, sustainable planting practices, and the identification of the right land. Aligned with the Wellbeing of Future Generations Act (2015) and its seven goals, this initiative aimed not only for carbon zero targets but also to enhance biodiversity, create green havens, and contribute to community wellbeing. As well as, help deliver accountability to the Welsh Government’s Community Benefit and Social Value objectives. It wasn’t just about planting trees or hitting company targets for Linc Cymru; it was about fostering a greener, healthier future for their community. Impact and Results The anticipation builds as the end of November approaches, which marks both the start of the UK planting season and Linc Cymru’s company forest planting initiative. But to kick this season off with a bang Linc Cymru are planting an extra 200 trees on National Tree Week in Newport - one of their key areas of social housing provision. The impact is tangible - a growing company forest, a testament to the environmental, social, and corporate benefits this project promises. Natalie Hawkins, the Social Value Manager at Linc, paints a vivid picture of the initiative’s impact: “This woodland in Newport is a popular recreational haven. Access to nature is vital for mental and physical health. Working hand in hand with Treeapp on large tree planting projects has been transformative.” She continues, “Our commitment is to socially responsible organisations benefiting communities. Thanks to Treeapp’s expertise, we’re planting a variety of native species tailored for Newport. The area’s been sourced and analysed by experts, and their team will plant the trees, increasing the chances of survival.”

Nov 30, 2023 Case Studies

Tom Misch's Journey into Sustainability with Treeapp

Imagine a world where the music industry is not just about sound but also about sustainability, where artists are not only creating hits but also planting trees. Tom Misch, the acclaimed artist, decided to make this vision a reality by joining forces with Treeapp. But what inspired this green initiative, and what were the goals behind it? Background Tom Misch’s venture into eco-consciousness mirrored the rising tide of sustainability trends within the music industry. Icons such as Harry Styles, Billie Eilish, Coldplay and The 1975 are championing eco-friendly practices, from biodegradable album packages to supporting environmental causes and hosting carbon-removed gigs. Beyond the music scene, Tom has always cared about nature personally. His love for nature comes from his joy in it—being an avid surfer and nature lover, he cares about how we treat the world around us. Objectives and Goals Tom Misch embarked on a mission that was both eco-friendly and music-friendly. His objectives were twofold: to provide his fans with cool and good quality merch while reducing its environmental impact, and helping conservation projects worldwide. Tom’s team was already rethinking the traditional merchandise model. Collaborating with Do Good Factory , they adopted more responsible design and manufacturing processes: transitioning to compostable packaging was another significant step. Then the cherry on top partnered with Treeapp and pledged to plant a tree for every order! Photo credit: @joshuahalling Impact and Results Tom Misch’s partnership with Treeapp has made a real positive impact. Thousands of orders have been placed and in turn thousands of trees planted. The projects that he chose to support were handpicked and each important to Tom: Brazil Reforestation Our reforesting project in the Atlantic Rainforest of Brazil held a special place in Tom’s heart due to his multiple performances and a collaboration with Brazilian music legend Marcos Valle. His sizable South American fanbase and a South America tour in May 2022 made this project resonate deeply. This site now grows native tree species including jacarandas, passion fruit vine and strawberry guava trees. Aquatic Planting Projects in Guinea Tom’s love for surfing and his passion for clean oceans led to projects aimed at restoring ocean health in Guinea. This initiative not only aligned with his personal values but also contributed to a cleaner environment. UK-Based Projects Tom’s UK-based fans are crucial, and his connection with UK nature for maintaining his own mental balance made these projects even more significant. “It’s important to us that Tom’s merch goes beyond something purely transactional or throwaway, and is mindful of its longer-term impact on the environment. Treeapp has played a big role in helping us meet our sustainability goals, as well as giving us total transparency over the projects Tom’s fans are directly impacting through their purchases on the store. The team has been a pleasure to work with, and helped make the process very smooth!” Brogues Cozens-McNeelance, Creative/Digital Director for Tom Misch Lessons Learned Tom has an incredibly engaged and passionate fanbase, and by combining projects he’s working on – merch or otherwise – with initiatives he aligns with, it has the power to create a really positive impact beyond his music. Tom Misch’s collaboration with Treeapp narrates a tale where music and nature seamlessly intertwine with sustainability at their core. It stands as evidence that artists and brands can leverage their influence to make a meaningful impact on the environment, society, and their own mission.

Aug 21, 2023 Our News

From Seed to Sapling: Treeapp’s New Growth Updates

Treeapp has come a long way since our launch on Earth Day in 2020, and we’re incredibly proud of the impact we’re making thanks to our amazing community, having planted millions of trees across the world. Our commitment to transparency and environmental impact drives everything we do. As we continue to expand our global impact and grow our community, we are introducing some changes to enable our users to continue planting trees without any cost while ensuring a meaningful contribution to reforestation efforts. In this blog post, we’ll walk you through the changes and the reasons behind them, as well as introduce some exciting new features that will make your tree-planting journey even more rewarding. Changes to our funding model As part of our continuous efforts to make a real difference in reforestation, Treeapp is changing the way trees are funded via the app. We have had to shift away from the model where an ad completely funds an entire tree for free. Instead, when you select a planting project from our global network and watch an advert, the revenue generated from your ad, along with the ones of other Treeapp users, will go towards the funding of a tree for that site. We focus on planting the right trees in the right places, and we remain committed to doing this. This won’t change. But to ensure we continue to offer this, we realise that there isn’t a standard ‘cost per tree’ for the huge range of different species, countries, and currencies that our planting sites have, and so we’ve had to find a way that allows us to guarantee this long-term impact for you, our partners, and the world. With this change, we are removing the daily planting limit, addressing feedback from our valued community and ensuring that you can plant throughout the 24-hour period without any constraints. Why We’re Making This Change Transparency is one of our fundamental values, and we want to be open about the reasons behind this change. Planting the right trees in the right places requires significant effort, and to continue offering free tree-planting opportunities to all, we need to adapt the way trees are funded by our brand sponsors. By adapting our advertising model, we can ensure greater financial stability for tree planting initiatives, enabling us to establish partnerships with tree planting partners and organisations dedicated to reforestation on a larger scale. This will enable us to foster a sustainable and continuous cycle of tree planting, and enable Treeapp to launch in countries all around the world. What This Means for You Each time you watch an ad, you will witness the immediate effect of your contribution towards reforestation, as your impact count increases in response to the funding generated. Your existing tree-planting history remains unchanged, and your impact tab will include how many trees you have personally supported alongside any trees you’ve purchased or received as gifts, allowing you to track your cumulative impact over time. This update allows you to have an even greater global impact as we expand to new planting locations. Additionally, we’re thrilled to introduce the streak feature, which rewards you with additional impact each time you plant for 7 days in a row. Planting trees in the UK As part of our mission to make a global impact, we are thrilled to announce the upcoming launch of Treeapp’s new site in the United Kingdom on the app. This expansion will enable us to extend our reach and collaborate with more local organisations and communities in the UK, furthering our reforestation efforts in the region. We believe that by establishing a stronger presence in the UK, we can collectively work towards a greener and more sustainable future. Tree Planting Streaks We understand that continuous engagement and motivation are vital for creating lasting change. To encourage and celebrate your dedication to reforestation, we will be introducing Tree Planting Streaks. From now on, these streaks will reward users who watch an ad, purchase a tree, or receive one as a gift for 7 days in a row, by topping-up their account by supporting the planting of an additional tree! Looking ahead At Treeapp, we have an ambitious vision for the future: planting one million trees every single day. We are always striving to create a positive impact on the environment while making the experience enjoyable for our community. We believe in the power of transparency and are committed to keeping our community informed about the changes happening in our app. As we grow, we envision expanding our brands to include more diverse sponsors and reach a broader audience. This expansion will allow us to fund even more tree planting initiatives globally and build longterm partnerships with organisations that share our passion for sustainability. Thank you for being an essential part of Treeapp’s community. Together, let’s plant trees and create a lasting impact.

Jul 19, 2023 Climate

Carbon Offsetting 101: What Every Business Needs to Know

In this blog post, we will delve into the fundamentals of carbon offsetting and explore why it is essential for businesses to consider. We want to show you how carbon offsetting empowers businesses to take responsibility for their carbon emissions and actively contribute to the fight against climate change. By understanding the basics, you’ll be equipped to make informed decisions and align your sustainability efforts with global climate goals. What is Carbon Offsetting? At its core, carbon offsetting means compensating for greenhouse gas emissions by investing in projects that reduce or remove an equivalent amount of carbon dioxide from the atmosphere. These projects can range from supporting renewable energy initiatives to funding reforestation efforts and implementing energy efficiency programs. By participating in such projects, businesses can effectively offset their own emissions and work towards achieving a net-zero or carbon-neutral status. Why Does Carbon Offsetting Matter for Your Business? Now, you might wonder why carbon offsetting matters for your business. Well, it holds tremendous importance across multiple dimensions. Firstly, it allows you to fulfill your environmental responsibilities and showcase your commitment to sustainability. Engaging in carbon offsetting also lets you enhance your corporate social responsibility efforts, making positive social and environmental impacts in the process. Plus, carbon offsetting serves as a powerful tool for building a strong brand image, showcasing your dedication to reducing your carbon footprint and proactively mitigating climate change risks. Calculating Your Carbon Footprint To effectively offset your carbon emissions, it’s crucial to accurately calculate your business’s carbon footprint. This involves determining the total amount of greenhouse gasses emitted through your operations, energy consumption, and supply chains. Luckily, there are plenty of online tools and resources available to simplify this process and provide valuable insights. Photo: Calculate your workforce’s footprint with Treeapp Calculating and understanding your business’s scope 1, 2, and 3 emissions is essential for effective carbon offsetting and sustainability planning. With Treeapp, you don’t have to navigate this process alone. Our team of experts is here to help businesses accurately measure and assess their emissions across all scopes. By leveraging our expertise, you can gain valuable insights into your carbon footprint and make informed decisions to reduce and offset your emissions. Source: WRI/WBCSD Corporate Value Chain (Scope 3) Accounting and Reporting Standard (PDF) , page 5. Exploring Offset Projects Once you have a clear understanding of your carbon footprint, you can explore various offset projects that align with your business values. Consider investing in renewable energy infrastructure, supporting reforestation initiatives, or adopting energy-efficient technologies to make a meaningful impact. Now, let’s talk about the importance of certified carbon projects. Certified carbon projects play a vital role in the effectiveness and credibility of carbon offsetting initiatives for businesses. These projects must adhere to rigorous internationally recognized standards, such as the Verified Carbon Standard (VCS) or Gold Standard ,and undergo independent verification to ensure that they deliver genuine and additional emission reductions. They offer credibility, transparency, and environmental integrity to your offset initiatives. Additionality is a key principle in carbon offsetting, meaning that the emission reductions achieved through a project would not have occurred without the offset funding. Certified carbon projects undergo stringent additionality assessments, ensuring that the emissions reductions they generate are additional to what would have happened in a business-as-usual scenario. This ensures that businesses’ offset contributions are making a real difference in reducing greenhouse gas emissions. Photo credit: Carbon Click Plus, Certified projects often deliver additional sustainable development co-benefits, positively impacting local communities and ecosystems. For example, projects in developing countries may provide access to clean energy, improve local livelihoods, protect biodiversity, or support sustainable agriculture. Businesses can align their offsetting efforts with broader sustainability goals and positively impact local communities. At Treeapp, we are committed to providing businesses with verified carbon projects that make a real impact. Our carefully selected projects span across five continents and are hand-picked to align with the UN Sustainable Development Goals. We prioritize projects in forestry, renewables and community, ensuring that your carbon offset contributions have a meaningful and lasting effect. Integrating Carbon Offsetting into Your Business Sustainability Goals Integrating carbon offsetting into your overall business strategy requires a thoughtful and comprehensive approach. Start by setting clear sustainability goals and establishing a robust carbon management plan. This plan should encompass strategies for reducing emissions internally and implementing carbon offset initiatives externally. Collaborating with reputable carbon offset providers and actively engaging stakeholders can further amplify the effectiveness of your strategies, ensuring that your efforts yield maximum environmental and social impact. Overcoming Challenges and Implementing Effective Strategies Implementing carbon offset programs may present certain challenges, such as accurately measuring emissions, selecting credible offset projects, and ensuring transparency in reporting. Adopting best practices, such as utilizing internationally recognized carbon accounting standards, conducting due diligence when selecting offset projects, and verifying the credibility and impact of chosen projects, will help you overcome these hurdles. By following these practices, you can enhance the integrity and effectiveness of your carbon offset initiatives, ultimately driving positive change. Taking Action: Carbon Offsetting for a Sustainable Future In conclusion, carbon offsetting plays a vital and indispensable role in the journey towards a sustainable future. By understanding the fundamentals of carbon offsetting and recognising its significance, businesses can take proactive steps to reduce their carbon footprint and actively contribute to global climate action. Embracing carbon offsetting not only benefits the environment but also strengthens your reputation, enhances your social impact, and positions your business as a respected leader in sustainability. Photo: Choose how you’d like to offset your carbon footprint with Treeapp Treeapp provides businesses with the opportunity to offset their emissions through a wide range of certified carbon projects. Get in touch with Treeapp today to start your journey towards carbon neutrality and make a meaningful impact on the planet. Reach out to our team for more information.

Jun 27, 2023 Case Studies

One Sign-Up, One Tree: EcoSend Automates Tree Planting

About EcoSend EcoSend is the climate conscious email marketing platform, from GoSquared , with the mission to eliminate the carbon footprint of email marketing campaigns. By planting trees with Treeapp, EcoSend is able to reduce the emissions generated from email campaigns, with full transparency. The environmental cost of email marketing Email is one of the most popular internet based activities, with over 340 billion emails sent every day . According to Mike Berners-Lee’s latest edition of How Bad Are Bananas? , the average carbon footprint of an email is 0.3g CO2e. However this number goes up to 26g CO2e if it’s got one image or an attachment! With global email sending predicted to grow to 376.4 billion/day in 2025, the emissions problem is also growing. Treeapp’s API: A Catalyst for EcoSend’s Climate Solution The partnership will offer every new customer that signs up with EcoSend the opportunity to contribute to reforestation efforts through Treeapp. Depending on the EcoSend subscription level that a company has, trees will be planted to absorb any carbon emissions associated with their email marketing activities. EcoSend will be able to see the impact of their trees planted, from CO2 tonnes absorbed, workdays created & land reforested - and watch their impact grow. There are plans in motion for a customer specific dashboard where they will be able to see the emissions absorbed from their own campaigns. This will provide further evidence to internal teams on their environmental impact which can be important for ESG reporting. Automated Tree Planting: Making a Lasting Impact EcoSend wanted to be able to automate the tree planting process in order to scale their tree planting efforts, and have been able to improve the sustainability of their customers’ email marketing campaigns by integrating Treeapp’s API to their solution. James Gill, co-founder of EcoSend, said: “The partnership with Treeapp is a game changer in terms of visibility for our customers. Gone are the days when people were happy enough to pay to reduce their carbon emissions without evidence of their impact. This level of transparency aligns perfectly with our commitment to providing our customers with an understanding of their environmental impact. We hope by showing our customers this, it will inspire them to continuously improve and motivate others to join our mission.” Interested in our API solution? Our APIs allow you to seamlessly integrate tree planting into your business. While our APIs are completely customisable, the most popular ways our clients use them are to: Plant a tree for every order, each user, every employee, etc. An example of how it could work for an e-commerce business You can automatically plant trees and have the impact at your fingertips! Our suite of APIs allow you to seamlessly integrate your systems with ours to automatically plant trees on your terms and display your impact (e.g. area reforested) however you want, to whoever you want. If you’re interested in our API and if you’re inspired by our partnership with EcoSend, get started here !

Apr 14, 2023 Our News

New Treeapp widget lets your customers see your impact

Let your impact do the talking Treemendous news! We’re excited to let you know that we’ve launched a tree counter widget that allows businesses to showcase the number of trees they’ve planted with Treeapp on their own website. This new feature provides an easy to use, visual way for Treeapp’s clients to demonstrate their commitment to the environment and their contributions towards reforestation efforts. You can learn more about how clients are using the widget here . The widget is designed to be easily installed anywhere on the web, whether a Shopify store or a custom-built website. We’ve created an installation guide with easy-to-follow steps for many common platforms that can be accessed in your account’s ‘Assets’ section. The widget itself is available in either a dark mode or a light mode (see below), with the option to customise this and the size available easily when installing. Once installed, the widget updates every hour to dynamically display the number of trees paid & planted with Treeapp, providing visitors with a transparent and compelling insight into your sustainability efforts. All of this is possible thanks to our ongoing work to bring reforestation efforts into the modern age and continue raising awareness of the issue and solutions. If you want to learn more about how else to incorporate our suite of technical solutions into your business, then click here to learn about our customisable API which can enable you to plant trees and see your impact automatically or check out our blog post here about our integration with Zapier. To get started with widget today, click here to sign up or log in and head to your assets section to access the installation guide!

Mar 30, 2023 Climate

The 10 main findings from the IPCC Report

Last week, the AR6 Synthesis Report 2023, more commonly known as the IPCC report, was published. As it uncovers the physical science behind the climate crisis, we want to share with you the 10 main findings. 1. Unprecedented impact on the the Earth’s Climate Human-induced global warming is impacting the Earth’s climate in an unprecedented way in recent history. As a matter of fact, the last decade was warmer than any period in the last 125,000 years. The sea level rose faster than any prior century in the previous 3,000 years, and summer Arctic ice coverage was smaller than anytime in the last 1,000 years. If the temperature keeps on increasing, it will amplify the magnitude of these changes, leading to Greenland ice sheets completely melting. Photo: Sea ice (Source: Pexels) 2. Severe effects on people and ecosystems Climate’s impact on ecosystems and people is more extreme and widespread than expected, and they will keep on escalating with every fraction of a degree of warming. About half of the global population already deals with severe water scarcity for at least one month per year. In the same way, higher temperatures are allowing the spread of vector-borne diseases, such as malaria and Lyme disease. Exceeding 1.5 degrees C could also lead to the irreversible extinction of local species. 3. Irrevocable damages Some damages are so severe that they are irreversible. We can take the example of coastal communities in the tropics, who have seen entire coral reef systems experience widespread mortality. Coral reefs being used to ensure their livelihood and food security, this makes a vulnerable community even more fragile. Another example would be the rising sea levels that have forced other low-lying neighborhoods to move to higher ground and abandon cultural sites. Photo: Coral reefs (Source: Pexels) 4. Risk of exceeding 1.5 degrees C temperature rise before 2040 The IPCC also found that global GHG emissions will peak before 2025 and that there is more than a 50% chance that global temperature rise will reach or exceed 1.5 degrees C (2.7 degrees F) between 2021 and 2040. Research showed that even by achieving their climate pledges, countries would only reduce their GHG emissions by just 7% from 2019 levels by 2030. This is not sufficient considering that to avoid a temperature rise to 1.5 degrees C (2.7 degrees F), GHG emissions would have to drop by 43%. 5. Climate change’s responsibility in intensifying inequalities Climate change, along with all the efforts to adapt to and mitigate it, is increasing inequalities across the world. As a matter of fact, households earning in the bottom 50% are responsible for 15% of the world’s GHGs, in contrast to families with incomes in the top 10% who account for 45%. Yet, it’s the historically marginalized and poorer communities that suffer the most from climate change. For example, Mortality from storms in countries with high vulnerability to climate change has been multiplied by 15 since 2010. Photo: Industrial plant (Source: Pexels) 6. Necessary fossil fuels ban The world must stop the use of fossil fuels, which is the number one cause of the climate crisis. To limit the warming to 1.5 degrees C (2.7 degrees F), the global use of coal would have to fall by 95% by 2050, oil would have to decline by about 60% and gas by about 45%. 7. Adoption of a more environment-friendly lifestyle Fossil fuels are not the only ones responsible for GHG emissions. Our day to day lives and society are producing GHG emissions, such as power generation, buildings, industry, and transport. They are responsible for almost 80% of global emissions while agriculture, forestry and other land uses account for the remainder.The IPCC came up with 10 key solutions on how to mitigate climate change, such as retiring coal plants and increasing public transportation. Photo: Electric bike (Source: Pexels) 8. Insufficient funds for Climate finance Even though climate policies are being considered in more than 170 countries, they rarely see the light as the finance dedicated to scaling solutions is not enough. According to the IPCC, funds for adaptation reached only $23 billion to $46 billion from 2017 to 2018, which would only cover 4% to 8% of tracked climate finance. To be able to adapt to climate change, developing countries alone will need $127 billion per year by 2030 and $295 billion per year by 2050. 9. Climate finance increase necessary to achieve SDG’s Climate finance for both mitigation and adaptation have to increase drastically this decade if we are to achieve global climate change goals. Indeed, even though the annual public and private climate finance has risen by 60% since the IPCC’s Fifth Assessment Report, it is still not enough. Climate finance will need to increase between 3 and 6 times by 2030 to achieve mitigation goals. Photo: Forest (Source: Pexels) 10. Need for carbon extraction politics Carbon removal is now essential to limit global temperature rise to 1.5 degrees C.The IPCC offers solutions to remove carbon from the land and the ocean such as reforestation and seaweed cultivation. But then reiterates that all solutions present merits and drawbacks. If you want more details, go check out the IPCC’s website for the full AR6 Synthesis Report !

Mar 14, 2023 Our News

Treeapp Partners with Zapier for Seamless Tree Planting Integration in Your Software

We have exciting news for you here at our treehouse! Building on the successful launch of our API that allows companies to plant trees automatically for whatever they decide, we have officially launched a no-code version that is now available in Zapier, the world’s leading no-code tool to automate processes. Bringing tree planting to any stage of your business This launch will allow any business to integrate Treeapp’s tree planting with more than 5,000 existing applications and services such as Shopify, Stripe, Mailchimp & Salesforce, all without the need for any coding. You simply need to link Zapier to your Treeapp account and the account of whatever application you’re using (e.g. PayPal) that you want to plant trees for. Want to plant a tree for every new subscriber in Mailchimp or every new order on Shopify? Easy. You decide the tree planting trigger, how many trees to plant each time it happens, and Zapier takes care of the rest. The benefits of Zapier, beyond just having a no-code option to integrate tree planting into your business, is that it works with a whole host of other platforms - and not just your typical business processes - making the possibilities almost endless! Want to plant 10 trees for every Instagram post your company account uploads or for every time someone posts in a specific Slack channel? Consider it done. Making impact easy We designed our Zapier integration because we know that not every business has immediate access to technical knowhow & expertise, and while our API is easy to integrate with a developer, Zapier can be integrated by anyone at any business. We’ve even created a series of templates that have common use cases pre-built into them, so there’s even less work to do. It also means that any Treeapp automation you set-up in Zapier will automatically update your Treeapp’s account dashboard and leverage any existing payment method you have set-up within your account. Automate your impact the easy way, today Come join us on our mission to plant a million trees every single day and automate your way to a greener world. Click here to learn more about our Zapier partnership and start automating your impact today.

Mar 09, 2023 Our News

Automate your climate impact via Treeapp’s API

Whether you want to plant a tree for every product sold or every new employee, tree planting can be fully tailored to, and aligned with, the needs of your business. What’s more, now this can be done automatically! Our new suite of APIs (or as we like to call it SaaS - Sustainability as a Service), allow you to seamlessly integrate your systems with ours to automatically plant trees on your terms and display your impact (e.g. area reforested) however you want, to whoever you want. You can also decide how to tell your business’ story by receiving customised statistics about your company’s impact - automatically. From carbon absorption to area reforested, get access to all the impact statistics of your trees and display it to your stakeholders dynamically. Ready to take climate action? Recent studies show that planting trees can also help you grow customer / employee loyalty ! Plant a tree for every order, every user, every employee… Our APIs are fully customisable, once you’ve decided on your use case, all you need is someone with tech skills who can plug your system in with ours! It’s as easy as 1, 2, tree! Create your unique API keys and decide how you want to pay (card or invoice) in your account’s settings section (get started by creating an account here ) View our API documentation and integrate with your system(s) Start making an impact automatically! We take tree planting extremely seriously at Treeapp. We’ve spent years working closely with local farmers, communities and experts to be the best at what we do - planting millions of trees in a sustainable & transparent way to make real impact . Photo: Our tree planting site in Peru Start your sustainable journey with Treeapp - get started here !

Mar 06, 2023 Climate

10 reasons why trees are important

It’s no secret that trees play a crucial role in the fight against climate change, but did you know why? Here are 10 reasons why trees are important: 1. They produce oxygen Trees are known to be one of the largest producers of oxygen. Through photosynthesis, a phenomenon essential for the survival of many living organisms, trees take in carbon dioxide and release oxygen into the atmosphere. The amount of oxygen that trees produce through photosynthesis will depend on several factors, such as the species of tree, the size of the tree, and the amount of sunlight it receives. On average, it is estimated that two mature trees can produce enough oxygen to meet the daily needs of up to four people, depending on the species and size of the tree 2. They help reduce air pollution: Trees absorb harmful gases from the air and soil, such as carbon monoxide or nitrogen dioxide, and help reduce air pollution levels.They also play an important role in reducing greenhouse gas emissions, which are a major contributor to air pollution and climate change. Another way that trees help reduce air pollution is by providing shade and cooling, decreasing the amount of energy required to cool buildings and cars. Photo: Leaf with water (Source: Pexels) 3. They prevent soil erosion: Soil erosion is the process by which soil is removed from the land surface by wind or water, often due to the loss of vegetation cover. This phenomenon can then negatively impact agricultural productivity, water quality, and overall ecosystem health. Trees’ roots help bind soil together by creating a network of underground fibres, preventing soil erosion and helping keep the soil in place. In the same way, they help fight soil erosion by absorbing a significant amount of water when it rains, slowing down the movement of water over the land surface and reducing the amount of soil carried away. 4. They help regulate the water cycle: Another benefit of trees would be their ability to regulate the water cycle by absorbing and storing water through their roots and releasing it back into the atmosphere through transpiration. By doing so, they help prevent flooding and erosion, and ensure that water is available for other plants, animals, and local communities. They also serve as natural water reservoirs by storing water in their tissues and in the soil around their roots. This stored water can be released slowly over time, which can help to prevent flooding and drought. Additionally, by going through the roots, the water is rid of pollutants and sediment, significantly improving the quality of water. Photo: Dry soil (Source: Pexels) 5. They provide resources and habitat for wildlife: They are also a source of food for wildlife, their leaves, fruits, and nuts an important source of nutrition for many animals such as birds, squirrels, and deer. Trees can also support a wide variety of insects, which are an important food source for many bird species. In the same way, they can provide us with other materials that are used for building, cooking, and other purposes, like wood and medicine. For example, the bark of the willow tree contains salicylic acid, which is the active ingredient in aspirin. Trees are also essential to nature because they provide shelter and habitat for a wide variety of wildlife such as birds and insects. For example, trees’ branches, leaves and cavities provide the perfect nesting and roosting sites for birds and mammals to breed and keep their babies safe… 6. They support biodiversity: By providing habitat and food for a diverse range of species, forests are incredibly important ecosystems that support a vast array of biodiversity. They shelter a large variety of pollinators such as bees, butterflies, and birds, which help to fertilise plants. They also play an important role in the maintenance and restoration of ecosystems that have been degraded through processes like soil stabilisation, water regulation, and carbon sequestration. Photo: Bee hive (Source: Pexels) 7. They help combat climate change: Trees play a major role in mitigating the impact of climate change by absorbing carbon dioxide, a greenhouse gas that contributes to global warming. So what happens when they store carbon dioxide? Carbon can either be absorbed through the leaves and used to create energy through photosynthesis, or trees can transfer some of the carbon into the soil through their roots, which can help to improve soil quality and support a variety of microorganisms. 8. They help local communities: Another benefit of trees is that they can enhance the quality of life of people and communities. For example, planting trees in Tanzania or Kenya provides economic opportunities as they can generate revenue through the harvesting of fruits & nuts. In the same way, it represents a sustainable source of⁠ income by providing employment opportunities to locals.⁠ But not only do trees have an economic impact, they also have a social impact. Tree planting activities are known to create a sense of community and engagement, bringing people together to work towards a common goal, and thus ensuring a better future! Photo: Local community in Nepal planting trees (Source: Treeapp) 9. They have a positive effect on mental health: Trees have also been proven to reduce stress, lower blood pressure and heart rate.Spending time in nature can also enhance moods and increase the feeling of well-being. Being around trees and nature in general tends to encourage people to engage in physical activity, such as hiking or walking, which can have positive effects on mental health! 10. They provide shade and cool the environment: By providing shade and cool, they help protect people and wildlife from harmful UV radiation. In the same way, trees can absorb heat through their leaves and branches, which can help to reduce the amount of heat that is radiated back into the environment. This also leads to a decrease in energy consumption as it reduces the need for air conditioning and other cooling systems. Photo: Woman hiking in forest (Source: Pexels) So, as you can see, trees are vital to the environment and to our well being, so join us in our reforestation efforts to plant trees across the globe!

Feb 27, 2023 Our News

How to plant trees for your business

As governments are setting new policies and regulations towards positive climate action, now more than ever is the time for all businesses to contribute towards key environmental goals. However, research shows that only a third of businesses in the UK have an environmental sustainability policy in place. We made it easy for businesses to have a tangible impact and take action by planting trees. Why plant trees for your business? Aside from the environmental impact tree planting has on our planet, planting trees can also help you grow customer /employee loyalty. Increasingly, consumers are now considering seeing sustainability as an imperative factor behind buying. Brands have a key role to play in helping them lead a sustainable lifestyle, with 88% of consumers claiming they want brands to help them make a difference. By partnering with Treeapp, Codecheck saw a 26% increase in subscriptions, demonstrating how effective planting a tree can be at increasing conversions. Research from Deloitte found that purpose-oriented companies have 40% higher levels of workforce retention than their competitors. Engaging in Corporate Social Responsibility (CSR) activities also helps gain a competitive advantage as more than 70% of employees at large U.S companies said that they were more likely to choose to work at a company with a strong environmental agenda. New research released by KPMG has found that 20% of UK office workers would turn down a job if environmental, social and governance (ESG) factors were not in line with their values. Moreover, almost half of workers want their employers to demonstrate climate and social commitments. In 2022, Treeapp set up a private forest for Credit Suisse to plant trees for all their employees worldwide, this enabled Credit Suisse to increase employee satisfaction and show their commitment to the environment. Photo: Work colleagues at desk (Source: Unsplash) How to integrate tree planting to your business: Treeapp specialises in working with businesses to integrate tree planting directly into their offering. For example, we planted trees with DPD for every delivery, with L’Occitane for every purchase and with Hello Fresh for every new subscription. Planting trees can be fully tailored to and aligned with the values of each company; it can be an ongoing project or a long term strategy to grow the organisation’s impact. Many of our partners also plant trees on behalf of their clients and employees as an alternative to traditional corporate gifting! Photo: Tree planter in Tanzania (Source: Treeapp) Here are just some other ways you can plant trees: Plant trees for every product sold, every new subscription to service, app download, newsletter registration, every employee, attendee, speaker, sponsor, green communication projects on social media… We’ll work with you to find the perfect solution for your company and determine how you’d like to engage with your different stakeholders via tree planting. Start your sustainable journey today by signing up to our platform or contact us here to speak with someone from the Treeapp team!

Jan 27, 2023 Climate

Carbon offsets and Greenwashing

An investigation by The Guardian published on the 18th January 2023 focused on Verra’s climate projects ‘failing to represent genuine carbon reductions’. Whilst it’s important to call out the flaws of certain carbon credits and offsets, we think it’s important to highlight the vital work of restoring forests and how we’re ensuring transparency of our operations. At COP26 in 2021, governments were hailed for an unprecedented £14bn deal committing to saving the world’s forests, with more than 100 leaders pledging to halt and reverse forest loss and land degradation by 2030. Forests around the world are at a tipping point and finance is needed to fund the emissions reductions that forest conservation enables. However the funding from governments only represents a fraction of what is needed to reach this goal. Climate experts believe global carbon markets will provide the funding needed to halt, and even reverse, deforestation in the areas that need it most. Verified Carbon Standards’ work has enabled billions of dollars to be channelled into urgent climate action, by certifying projects that avoid, reduce and remove emissions. Many of these projects achieve excellent results and bring lots of benefits to local communities by restoring biodiversity and conserving ecosystems. Our mission is to restore our world’s forests in areas that need it the most . With our team of forestry experts, we carefully hand-picked a selection of projects, supporting the UN Sustainable Development Goals and providing a positive impact on both the environment and local communities. We’re constantly reassessing the projects we’re working on and measuring the impact they’re having through a stringent due diligence process . The Guardian article underscores that not all projects are high quality, and this needs to be rectified to avoid the risk of companies and individuals moving away from investing in the protection of the world’s forests. The Integrity Council for the Voluntary Carbon Market (ICVCM), an independent governance body for the voluntary carbon market, hopes to standardise what a high quality credit looks like . This in turn should create more transparency. Advancements in technology, such as satellite imaging and LiDAR remote sensing methodologies, will help monitor the status of the world’s forests and reduce cases of malpractice. It’s also vital that companies resort to offsetting as complementary to their net zero strategy whilst focusing on avoiding and reducing emissions in the first place. Treeapp is committed to supporting projects which show a tangible impact for people and the planet. Our work spans across 5 continents and supports communities most affected by the effects of climate change. These carbon offset projects are centred around helping communities become forest stewards: managing their land sustainably over decades to come. Forestry projects, investing in renewables as well as removing plastic out of the ocean are some of the social goals we support. Transparency is one of our core values so if you have any questions, drop us a message at hello@thetreeapp.org !

Dec 01, 2022 Green Living

5 ways to fight global warming in your everyday life

If you’re reading this, you’re probably already trying to reduce your carbon footprint. We’re here to give you some tips to make an impact in your day-to-day life that don’t cost the earth and don’t take too much of your time. Read on to discover 5 ways to fight global warming in your everyday life! 1. Save energy at home. If you haven’t already read our previous blog on saving energy at home, now is the time! Here’s a summary of some of the tips and new savvy ones. Buy better light bulbs. Replacing one regular light bulb with a LED light bulb will save 150 pounds of carbon dioxide a year and will last 10 times longer. Unplugging your devices when not in use also takes you about 1 second and will help you save on your electricity bill. Electricity accounts for 38% of carbon emission, and keeping dormant devices plugged in is one of the reasons why. This probably must be one of the easiest ways to fight global warming, it only requires a quick tug! Finally, another way to fight global warming is to power your home with renewable energy. Choose a utility company that offers the option to provide you with wind, solar energy or any other type of renewable energy source! Photo: Plug Socket (Source: Unsplash) 2. Green your commute Transport such as cars, buses and other road vehicles represent 37% of global carbon emission. In the United Kingdom only, domestic transport is believed to be responsible for emitting 122 million tonnes of carbon dioxide equivalent. A very easy way for you to try and reduce your emissions, is to walk, cycle or take public transportation, wherever and whenever you can. If you must use your car, then make sure to maintain it properly. Did you know tires that are not inflated correctly are less round and require more energy to move and keep the speed up? This can lead to gas waste as well as large amounts of carbon dioxide being released in the atmosphere. A study led by the US Environmental Protection Agency has shown that any vehicle moving on tires that aren’t inflated properly releases 1.5 extra tons of greenhouse gazes in the atmosphere annually. So, taking care of your car will reduce the amount of time and money you spend at the gas station, and will also minimize your impact on the environment. It’s a win-win! Photo: Commuter on bike (Source: Unsplash) 3. Make your diet more climate-friendly What we eat has a direct impact on the environment, and there are ways to reduce it. Firstly, it is essential to eat less meat as it accounts for nearly 60% of all greenhouse gases from food production. Purchasing seasonal and local products when possible is another way to help our planet. As well as supporting your local economy, seasonal fruits & vegetables don’t require artificial lightning or heating! Food waste is another big environmental issue. Did you know that more than 30% of the produced food is wasted? Some easy tips are to freeze the things you can’t eat while fresh to eat later, and buy the exact amount you need. Treesy peasy! Photo: Variety of vegetables (Source: Pexels) 4. Recycle Recycling means converting waste into new products, which decreases the need for virgin materials. This leads to less dependence on fossil fuels for converting raw materials. It also reduces the amount of waste in the landfill, where methane, an extremely toxic gas for the environment, is released due to decomposition. Recycling prevents the incineration of landfill trash, which releases millions of tons of greenhouses into the atmosphere. Another form of recycling at home would be to compost your food. Instead of throwing your food away to waste, collect it in a compost bin which can then be collected by your local council or used in your garden! This is a small act, but it has a treemendous impact in the fight against global warming! Photo: Plastic bottle (Source: Unsplash) 5. Shop responsibly Another way for you to fight global warming in your day-to-day life would be to shop responsibly. One study showed that the production and use of household goods and services represents 60% of global greenhouse gas emissions. In the same way that we need to modify our eating habits, it is essential that we change our shopping habits. For instance, if you need a new jacket, instead of purchasing it in a fast fashion shop, consider thrift shopping! Charity shops and vintage shops are a way of recycling and repurposing old clothes, plus, it’s super fun to make an experience out of it with friends! Photo: Woman browsing through clothes (Source: Unsplash) Try these out and see if these help you become the planet hero you’ve always wanted to be!

Oct 24, 2022 Green Living

5 Tips for Saving Energy at Home

Winter is coming and, with the rise of energy prices across Europe, we figured it would be useful to share some tips to help you cut down your bills and save energy at the same time! Ever wondered what an Energy Performance Certificate (EPC) is? In the UK, buildings are classified with EPC ratings, going from A, the most energy efficient, to G, the worst - which often means the most expensive to heat. Most recent builds or best-insulated homes will fall under the EPC A rating, if you’re lucky enough to fall under this category this means your house is the cheapest to heat! But don’t worry, if that’s not the case we’re here to help you make some quick changes that are good for your wallet and the planet! 1) Switch on to switch off! Photo: Lightbulbs and plants (source: Unsplash) Firstly, and yes we know it’s cliché, but turning the lights off when leaving a room can actually make a difference. It is in fact a myth that switching them off for a short time consumes more energy than not! Find yourself forgetting to switch them off? Smart plugs could help you out! On top of this, as lighting takes around 5% of an average UK home’s energy bills, you could consider switching your bulbs to LEDs. And even better news, let me remind you that the life expectancy of LEDs can reach 14 years! 2) Keep it in! Photo: Hot water heater in a bathroom (Source: Unsplash) Better insulation is also essential for cutting your energy bills, and as a first step, try getting an insulation blanket for your water heater. This will reduce the losses; if you don’t want to buy one, just make it yourself! Draught-proofing is one of the most effective ways to save energy, and could save at least 60£/ year ! For your windows, self-adhesive foam strips to fill the gap between the window and the frame can help, especially when they are non-sliding sash windows. Make sure to choose the right size or you won’t be able to close them completely! If you have non-openable windows, silicone sealant is a great solution. In terms of structural change, investing in low emissions double or triple glazing will allow you to cut down on bills in the long term, as well as upgrade the EPC grade of your home. For doors, the common air leak points are letterboxes and the bottom gaps. The latter can be addressed using a draught excluder.Don’t forget the internal doors leading to rooms that are not heated! Similarly, chimneys are usually sources of air leaks, and you can fit a draught excluder inside too, but DON’T FORGET TO TAKE IT OFF WHEN LIGHTING A FIRE! Controlled ventilation and checking your extractor fans will monitor the level of fresh air entering and reduce condensation and dampness, especially in bathrooms and kitchens. Thick carpets will allow the reduction of leaks through the floors and reduce the energy used too. 3) Appliances Photo: Washingmachine and shelves (Source: Unsplash) Devices using large amounts of water are some of the most energy-consuming appliances. It is however easy to reduce your washing machine consumption by up to 60% per load by choosing 30°C water instead of a warmer setting. Taking showers instead of baths will reduce the amount of water heated, saving energy, money, and water! The tumble dryer can be easily avoided by drying your clothes on racks inside, this could also save you £65/ year! 4) Rearranging your apartment Photo: Living room (Source: Unsplash) Don’t worry, you don’t have to become a Feng Shui expert for this … Here are just a few easy recommendations on how to use your home, or your office, more (energy) efficiently! Moving furniture away from radiators will allow the hot air to flow better; heat reflector foil can be used to prevent the warmth from escaping too. This tip is the same for light: big furniture in front of windows hides the natural light and increases the need for electric lamps. By moving these away you’ll let in more natural light throughout the day! 5) Smart-meter Photo: Thermostat (Source: Pexels) Finally, smart meters and thermostats can be useful investments when it comes to cutting down energy bills. Thermostats will allow you to keep track of your consumption on your phone so that you can avoid bad surprises at the end of the month! Lowering the temperature by 1°C is barely noticeable and is definitely recommended to cut down the bills, time to layer up and switch your summer wardrobe to your winter one! Individual responsibility and action are important parts of reaching sustainability goals, however, the priority relies on governmental decisions and policies. Reducing your energy consumption is a great way to cut down your carbon footprint as, despite the UK’s progress towards renewable energy production, 38.6% of total production, the majority of energy is still generated by burning fossil fuels (41.9% of total production), mainly natural gas and oil. Make the switch to a green energy provider if you can and be the part of the change you want to see! Don’t hesitate to share these tips with your family, friends, and colleagues to all play their part in making a positive impact!

May 17, 2022 Climate

Tree planting and Greenwashing

As tree planting becomes increasingly popular, Treeapp is equally excited and cautious about the changes in tree-planting investments across the globe. Why tree-planting initiatives fail Many socio-political factors can make reforestation projects fail in the long term, as can planting trees without understanding a site’s biome and soil composition. Concrete local monitoring is the only option to ensure that a site’s infrastructure, knowledge, and long-term supervision remains. Tree planting projects worldwide have seen failure rates and this is no surprise as there is currently little adequate monitoring to understand the work of hundreds of tree planters signing up to participate in larger missions such as the AFR100 forest landscape restoration initiative. Planting initiatives at the supra-national level can include conflicting interests and be imposed on local communities that might not have the capacity to grow trees to maturity without sufficient training and knowledge of what forestry management entails. Spatial monitoring becomes impossible, species might be planted in unsuitable areas hindering their chances of survival, and due to a lack of training, communities are unable to properly care for the trees. Treeapp’s monitoring and forestry expert team Treeapp carefully chooses local partners who operate according to a community model focused on providing benefits to the local population. All our tree planting partners have educational expertise and years of experience in forestry management. Further, we have five forestry experts in our team, whose expertise ranges from PhDs in carbon sequestration to community management onsite in the countries we plant in. Photo: Aerial view of one of our tree nurseries in Tanzania Why do we need to look so in-depth? Treeapp always makes sure to plant indigenous trees to ensure that the communities benefit from traditional practices. For example: Moringa trees have a variety of uses within Burundi. They are used for medicinal purposes by communities; they are also resistant to drought and can tolerate various soils, ensuring their survival. Polylepis shrubs and trees planted at our Brazilian sites are vital to protecting headwaters of basins and capturing seed water, making them essential for the biodiversity of the Andean wetlands. Bakau trees planted at our Biak, Indonesia site can improve water quality. The improvement of water quality reduces the likelihood of diseases and environmental pressure impacting flora and fauna is reduced. Photo: Our planters at Giko Hill, Burundi in May, 2022 Understanding the community model One of the most important factors to predict whether a reforestation project will be successful beyond the initial planting stage is how involved the community is and how much it benefits from the trees. Our local planters work with all levels of government to secure written agreements regarding ownership and activities on the restoration sites. Survival rates are measured by the Tree planters and compared to that of the predicted range of Treeapp’s forestry expert team. Treeapp also looks at the honesty of tree planters regarding the loss of trees due to drought/natural disasters/illegal logging activities in the area. In our Tanzanian sites, families on our reforestation projects engage with regenerative initiatives, such as growing and harvesting crops in order to benefit their communities. In Nepal, all trees are planted and managed by women, giving them work opportunities that did not previously exist. In Brazil, our seeds are bought from the indigenous Geraizeiros community, benefiting the locals through employment and forest restoration of their native lands. Photo: One of our planters in Tanzania planting seedlings Open-source monitoring is the way forward Treeapp is not only recording its sites in the open-source platform for ecologists called restor.eco but has monthly catch-ups with the local Tree planters, analyses satellite imagery and drone footage and does its own carbon sequestration calculations based on the different tree species planted in every site. This is only possible because of Treeapp’s forestry expert team that approves/denies any steps taken in the direction of Tree planting partnerships and monitoring. Check out examples of our open-source mapping of Treeapp Sites: Gitovu Hill, Bubanza, Burundi Bangala, Tanzania Lechuga, Piura, Peru

Mar 29, 2022 Climate

What does it mean to be a B Corp?

The end of March also sees with it the end of B Corp month, the annual global campaign run by B Lab, with the aim of showcasing a new way of doing business and how it is changing the world. Throughout March you may have noticed some of your favourite sustainable brands, shouting out about being a B Corp, but what does it really mean? What is B Corp month? The term B Corp originally came from the term “benefit corporation” and is used to identify businesses that demonstrate high social and environmental performance. Every year in March the global campaign brings brands together to celebrate what it means to be a B Corp. This year the focus has been on #BehindTheB, aiming to restore the trust in businesses by revealing how the B Corp community is making business a force for good. The Movement B Lab was established in 2006 with the mission to transform the economic system into a more inclusive, equitable, and regenerative global community, paving the way for making businesses a force for good. Since then, B Lab have certified over 4000 B Corporations in more than 70 countries and over 150 industries. How do you become a B Corp? Any for-profit business that has been in operation for at least 12 months can apply to become a B-corp. Each business is assessed by the B Lab to make sure they are meeting the highest standards of verified social and environmental performance as well as demonstrating transparency and accountability throughout their company. During the assessment every B-Corp is scored using five impact areas, governance, customers, workers, community and environment. Governance looks at how the company’s governance considers all stakeholders in the business Customers identifies how the business is having a positive impact on their customers lives Workers ensures each company is taking care of their workers, improving their lives and wellbeing Community looks at how the business is giving back and making a positive contribution to the community Environment makes sure the company is prioritising and taking care of our planet throughout their practices After reviewing these factors each business is given an overall B Impact Assessment score which must be over 80 to achieve the B Corp status. What does it mean to Treeapp? From working closely with our planting partners around the world, supporting rural communities and independent farmers at our planting sites, to our behind-the-scenes team at the Treeapp HQ, we aim to create a positive impact in everything we do. At Treeapp we are so proud to have been certified as a B-Corp back in December, achieving an overall B Impact score of 101.1! It is a recognition of the hard work of everyone in our team, and our community, working together to give back to people and the planet and make Treeapp a force for good! Photo: Treeapp Co-founders (From left to right: Jules Buker, Leo Ng, Godefroy Harito)

Mar 28, 2022 Green Living

How To Go Zero Waste At Home

As an increasing amount of environmental rollbacks are put into place, it is more important than ever that we all do our part to help minimise waste in our own homes. Although sometimes it may be challenging to cut down on single-used products, the zero-waste movement can help households reduce their garbage output. Everyone has to start somewhere - and all the little things can make a huge impact on our world! Photo: Upcycled jars (Source: Unsplash) Give your food scraps a second life to reduce waste Instead of composting your food waste, see if you can upcycle it first. For example, vegetable scraps like onion, celery, carrot peelings, and others (or foods on the brink of going bad) can be turned into vegetable broth. Alternatively, you can keep them in a glass container in the freezer for later. This will help you minimise food waste and save you money in the long run. Repurpose old fabric We can repurpose old fabric such as old towels, bedding or t-shirt into cleaning rags. These rags can be washed and reused for years until they disintegrate, and you would not feel bad about using them to mop up stain-inducing splotches. There is no need to buy cleaning cloths, wipes, rags, paper towels or tissues. Natural fibres work better over plastic polyester fabric. This means that old fabric will help you clean more efficiently and save costs on cleaning materials! It’s a win-win. Steam your microwave Instead of buying plastic-bottled chemicals to clean your microwave, steam a cup of water for a couple of minutes. The steam will soften the food stuck in the appliance, making it easier to wipe down using your repurposed rag. Use Beeswrap instead of Plastic Wrap Beeswrap is a total game changer, especially if you are adopting a zero-waste lifestyle. It is a piece of cloth that is coated in a light layer of natural beeswax on both sides, and clings to dishes and foods the way plastic wrap does, except that beeswrap is infinitely re-usable! Each sheet of beeswrap lasts about 6 months to a year before the wax wears off, at which point you can either compost it or re-wax it yourself and use it over and over again. **Ditch the disposables! Personal Care Essentials Tip: you can reuse your old toothbrushes for cleaning before disposing of them! On average, a person should swap to a new toothbrush every 3 to 4 months. You can only imagine how many toothbrushes end up in the landfill. Over 4.7B plastic toothbrushes are produced worldwide yearly & 99% of these brushes are not biodegradable. Tooth.eco have created an eco toothbrush that people want to keep forever, still recognising that the heads have to be disposable. They minimise the environmental impact by making the replaceable heads as small as possible and from plant-based, biodegradable plastic, while the rest can be kept for a lifetime. To complement your toothbrush, Georganic’s Eco-friendly Vegan toothpaste, mouthwash and floss will help you live more sustainably. Their products come in glass and aluminium jars that are designed to be reusable in every way possible from food storage to tiny plant pots. And even better - they are packaged in zero-waste, fully biodegradable and compostable kraft paper cardboard boxes! Photo: Georganics mineral toothpaste (Source: Unsplash) Reusables on the Go Did you know that food and drink packaging are the most widespread items littering our oceans? Ditch the disposables and swap with these reusables! Elephant Box makes lunchboxes and water bottles from high-quality food-grade stainless steel. Their products are strong-clean and infinitely recyclable - designed for a lifetime of service and backed by a 15-year warranty. Photo: Elephant box container (Source: elephantbox.co.uk) If you have not lived by your reusable water bottle, here is your chance to get them. Ocean Bottle is reusable and comes with a 10-year warranty and replacement parts for life .When you buy an Ocean Bottle, you fund the collection of 1000 ocean-bound plastic bottles before they reach the water. By switching to a reusable bottle you can save around 150 single-use plastic bottles from use every year and benefit from a sustainable way to hydrate, time and time again. This will lower the amount of plastic bottle waste in landfills, helping to reduce greenhouse gas emissions. Photo: Forest Green Ocean Bottle (Source: oceanbottle.co)

Mar 14, 2022 Our News

The Impact of 1 Million New Trees on the Planet!

With the help of our brand partners and app users, we have managed to plant 1 million trees! The social and environmental impacts of 1 million trees can be felt worldwide across our sites in Madagascar, Tanzania, Burundi, Guinea, Mozambique and Kenya to our sites in Indonesia, Nepal, Brazil, Haiti and Peru and we are excited to share these with you on our app! Photo: Our planters in Peru planting native Polylepis seedlings. The environmental impact of planting 1 million trees On average, once the trees have matured, 1 million trees will absorb around 26,000 tonnes of carbon dioxide each year. For comparison, these 1 million trees can offset the carbon emissions of more than 5,600 cars and half of the yearly carbon emissions of Kiribati , an independent island nation located in the central Pacific Ocean. Reducing carbon dioxide concentrations in the atmosphere will help reduce the greenhouse effect and its impacts on the exaggeration of climate change. Planting 1 million trees will also help reverse and prevent desertification , which is the conversion of fertile land to desert, usually due to drought, deforestation, or unsuitable cultivation for over 500 hectares of land, which is almost the size of Gibraltar. Acacia trees, which are planted in our Burundi, Nepal and Ethiopian sites, are particularly successful in reversing desertification by preventing soil erosion and providing nutrients for other plants and crops to grow. Desertification rates can be seen in Burundi, Nepal and Ethiopia, with Ethiopia having 71% of its land affected by desertification . The 1 million trees planted with Treeapp have helped support 60,000 species , as one square km of forest can be home to more than 1000 animal species, and rehabilitate more than 150 tree species. We have helped rehabilitate terrestrial and marine animals including wolves in Ethiopia, Imperial Pigeons in Indonesia and Peccaries in Peru, as well as Hawksbill Turtles and Dugongs in Coastal Madagascar and Whitetip Reef Sharks in Indonesia. Further, more than 3,000 species of fish can be found in Mangrove ecosystems which are being planted in our sites in Madagascar, Indonesia, Mozambique and Guinea, where various shellfish, fish and other wildlife is provided with breeding, feeding and nursery grounds . Photo: Fully grown Mangroves and a cuttlefish that inhabits the Mangrove ecosystem in Lombok, Indonesia. What is the social impact of planting 1 million trees? One million trees can improve the health of millions of people that suffer from airborne health problems. Trees can filter pollutants such as sulphur dioxide and nitrogen dioxide from the atmosphere through their leaves. Trees are very good at removing particulate matter, which creates air pollution affecting human lung health, helping create a healthier planet . Further, a single tree produces almost 118 kg of oxygen each year. On average, two mature trees can provide enough oxygen for a family of four, so 1 million trees can help provide clean oxygen for 500,000 families . The 1 million trees that we have planted have also helped improve the lives of thousands of people that live and work in and around our sites. Planters from all of our sites receive stable income helping improve their living standards. One million trees have helped planters, and surrounding communities throughout our sites enjoy better economic and educational opportunities, better food security, and social equality. Gender inequalities have also been reduced as our Nepal sites exclusively employ women to help give women more economic opportunities and at our Ethiopian sites, women receive enough income to go back to school and finish their education which they were unable to do previously due to having to care for children and provide for the family. Photo: One of our planters in Tanzania planting seedlings. Help us reach 10 million trees soon and increase the positive effects of tree planting by visiting Treeapp !

Mar 04, 2022 Our News

Our Year in Review: Planting Activities in 2021

Treeapp around the world Our tree-planting activities in 2021 scaled rapidly. With the support of our users and brand partners, we expanded to new sites in many countries, extending our impact and following our mission to reforest the globe! We did, however, face difficulties during the year as did many. Covid & health regulations as well as prolonged droughts delayed the start of our planting operations. Nevertheless, our dedicated planters managed to plant all the trees in the ground once restrictions were lifted and regular activities resumed. We are happy to be concluding the year with having reached our tree-planting targets as well as becoming B-Corp certified! Explore the updates from our planting activities for all sites below: Photo: Treeapp planter with saplings in Lushoto in Tanzania in August 2021 Tanzania 2021 was an exciting year for our Tanzanian sites! Our tree planting now extends from towns such as Vuga Kiluwai and Nyankei in Lushoto to our newest site addition at the foot of the Usambara Mountains in Lunguza. We are reforesting entire hills to their original forest cover to maximise impact! A team of 30 planters prepares, plants and monitors our trees each rainy season. The planting stabilises the local climate and provides habitat for many mammals, reptiles and insects. Endangered bird species such as the Usambara Weaver have been returning to the areas around our sites in search for habitat. Kenya Our Mangroves have survived the dry season! Below you’ll see our 6 months old Mangroves which will grow to the size of the trees in the background. Reforesting this site along Tudor Creek, one of the main two water bodies in Kenya, will restore biodiversity in the region. Photo: Treeapp planter with 6 month old Mangroves in Kenya in 2021 Ethiopia Our trees in Ethiopia are now just over 1 years old! Another 2-3 years and the trees will be producing fruits such as lemons, guava and papaya. Our women-led teams in Shebedino, southern Ethiopia, are able to return back to school thanks to the money made through tree-planting! Burundi From biodegradable seedling bags to electric bicycles, local operations are pioneering new ways to carry out the transport of seedlings in our sites! ‘We are creating more sustainable ways to plant trees, thanks to Treeapp’ - Emmanuel, local planter. Indonesia In addition to planting on Biak Island, Treeapp opened up a new site on the island of Lombok in 2021. After a successful pilot project of 800 mangroves, our local planters started creating nurseries and gathering seeds at scale. The first batch of trees were planted towards the end of 2021, and we can’t wait to see them grow! Mangroves work interdependently with coral reefs and seabeds, restoring marine health and providing habitat for many species! And we have already spotted sharks, cuttlefish and turtles around our sites. Our local planters also re-grow coral from existing fragments to accelerate the health of the underwater ecosystem. Photo: New Treeapp planting site in Lombok, Indonesia Guinea In Guinea, we waited a while for the rainy season to begin. As a result of climate change, this year was less predictable and local planters anticipated the first raindrops to fall in July. A local team of 12 then managed to plant all trees during the wetter month of August. Mozambique We will continue planting Mangrove species in 2022 as they have a fantastic effect on the Mozambican wildlife. Sea life including various types of fish have been returning to the shorelines, finding shelter among the sturdy roots of these trees that survive on land and along the shorelines. Photo: One year old Mangroves in our Mozambique site in July 2021 Madagascar Madagascar has experienced one of the worst droughts in history across the past two years. As a result, tree-planting has become much more urgent to create a micro-climate in biodiversity hotspots to shelter endangered species. In one of our largest sites to date, we planted over 200,000 trees in 2021 to reverse damage done in the region. Peru Planting trees in Peru has had a great impact; the water quality has improved in the area due to the increased reforestation efforts. Surrounding farms are also benefitting from better soil quality and higher nutrient content through the conservation of existing forests and careful preparation of new sites. The first two batches of saplings are already in the ground on the hills of Lechuga in Piura! Carrying up bags of saplings isn’t an easy task in the region! Horses and donkeys are helping our planters to mobilise the young trees. Locals were able to carry out their traditional way of living by safeguarding their area from deforestation. Brazil Much of 2021 was characterized by Covid-19 regulations on our sites in Brazil. Planters were not allowed onto the fields but had to remain isolated to prevent Covid-19 from reaching the indigenous communities. A few core members continued to take care of the tree nurseries to make sure the trees survived. Once the restrictions were lifted in November 2021, the planting operations began again. Haiti Haiti experienced an earthquake in the summer of 2021 which slightly affected the local towns around the planting sites through infrastructure disruptions. Thankfully no one was harmed and with a slight delay in planting activities, our saplings all ended up in the ground and are growing tall! Nepal Our trees in Nepal are just over 1 years old now. Our women-led team has made quite the impact in the region. The tree-planting venture has provided marginalised women with a means to provide for themselves and benefit the environment at the same time. Photo: One year old tree in our Nepal site in 2021 Looking forward to planting more trees with you in 2022!

Dec 18, 2021 Green Living

How to Have a Green Eco-friendly Christmas

Christmas can be difficult if you’re trying to be greener. While we wine and dine our way, there is no denying that behind every fairy light and plastic bauble the environmental cost is not so magical. The festive season doesn’t have to be as wasteful - with a few minor changes, we can make a big difference! Below are some tips for having a more sustainable Christmas: Shop sustainable gifts Each year, £42 million worth of unwanted presents end up in landfills. With the Treeapp Marketplace, you don’t have to look hard to find eco-gifts that they will love. Ranging from products such as reusable water bottles, vegan cosmetics, bamboo socks to sustainable jewellery, you are certain to find the right gift for everyone on your list. Shop sustainably this year, with Treeapp. Create your own Christmas crackers On top of the cardboard used in Christmas crackers – they are often stuffed with more waste in the form of cracker jokes, crown hats, and disposable plastic toys. Nip this problem in the bud by making your own with items you want to win. For example, you can add items ranging from chocolate coins to a packet of seeds to grow in the winter - sustainable Christmas crackers but personalised! Think about material In Britain, it is estimated that we throw away enough wrapping paper annually to circle the globe 9 times. When looking for wrapping, ensure the paper is made from recycled or Forest Stewardship Council (FSC) certified materials. As tape is not recyclable, opt for eco-friendly paper tape - or make do with ribbon. Photo: Christmas Present (Source: Unsplash) Cut your food waste Research has shown that the nation’s combined Christmas dinners produce the same carbon footprint as a single car travelling 6,000 times around the world. So as you’re writing your Christmas food shopping list, be realistic about how much food you need. Use WRAP’s food portion calculator to help you figure out the right quantities of different ingredients for the meals you’ll be serving, based on the number of people you’re feeding. Although leftover food may be unavoidable, you can save and enjoy them the next day by covering them with cling film alternatives such as containers and wax wraps. These can be washed and reused, making them better than aluminium foil or cling film! And if you’re struggling with a gift idea, why not give a TREE? The holidays are about sharing, caring, and spreading joy. With Treeapp, you can make a global impact in just a few taps! You can gift trees to your friends - simply tap on “Plant/gift trees.” You can even schedule for this to be sent on Christmas day and send a customized message! If your friend isn’t a Treeapp user, that’s no problem! They will receive a personalised certificate directly to their inbox. With every tree planted, you are a step ahead in making this world a better place.

Dec 13, 2021 Green Living

How to Buy a Sustainable Christmas Tree This Year

Before you decide to write-off Christmas trees all together take a look at the key facts about sustainable trees! Christmas is an extremely wasteful time of year due to higher levels of consumption. Alongside increased food consumption and waste, Christmas trees also contribute to this negative environmental impact. In the UK, six to eight million Christmas trees are bought each year! Understanding the environmental impact of christmas trees is key for an eco-friendly Christmas. Real trees vs artificial trees It can be confusing to know which tree to go for when trying to shop sustainably, and to make things even harder, both options have pros and cons. Artificial trees can be more sustainable BUT you’d need to keep the same artificial tree for at least 10 years for it to be more sustainable than a real tree. On top of being made from plastic, artificial trees are often produced overseas and their transportation to the UK adds to the carbon footprint. They also don’t have that fresh pine smell everybody loves! On the other hand, real trees absorb carbon while growing which reduces their carbon footprint. Purchasing a tree grown in the UK supports local businesses and can be more ethical. But before you get your hands on one, it’s important to understand what to look out for when buying a Christmas tree. Photo: Christmas tree (Source: Unsplash) Labels to check When getting your Christmas tree remember to think local. Check if the tree has been locally grown, is organically produced, and is verified by the soil association. One way to do this is by checking the Tree Growers Association and Forest Stewardship Council . When disposing of your tree after Christmas check with your local council as to whether the tree will be recycled. Many councils use old trees for compost and wood chippings. Potted tree Potted trees are an even better way to spend a sustainable Christmas. It’s very simple, you buy a tree and use it during the Christmas season, when it’s time to pack your beloved ornaments away, you put it back into your garden where it can keep growing until your next Christmas! This is a very sustainable and budget friendly option, as your tree will continuously absorb carbon and you won’t ever need to buy a Christmas tree again. Additionally, you’ll love seeing your tree grow each year with your family. However, this option is limited to households that have a garden or balcony with enough space. Could you store your friends’ trees and spread some Christmas spirit? Rent a tree Renting a tree is similar to having a potted tree. But instead of having the tree in your garden over the year, a local business from which you rented your tree picks it up and looks after it all year long. This option is slightly more expensive, but one of the most sustainable ways to have an eco-friendly Christmas!

Oct 22, 2021 Climate

How to Offset Your Company's Carbon Footprint

Drastically reducing greenhouse gas emissions and shifting to a low-carbon economy is crucial to fight climate change, as time is running out to reach the ambition of a carbon neutral world by 2050. The IPCC report released this summer was a stark reminder of the devastating impacts of global warming. We are now at a point where temperatures will rise above the 1.5C set by the 2015 Paris Agreement unless immediate action is taken. “Drastically reducing greenhouse gas emissions and shifting to a low-carbon economy is crucial to fight climate change” Photo: Greenland Ocean Sunset (Source: Unsplash) It is now more than ever important for companies to challenge business as usual and account for their emissions through the means of reducing and offsetting. We’d like to explore what this means, how it works and how Treeapp can help brands become climate positive by funding climate projects and planting trees where they’re most needed. “It is now more than ever important for companies to challenge business as usual and account for their emissions through the means of reducing and offsetting.” What is carbon offsetting? Carbon offsetting allows businesses to counteract their carbon footprint and the unavoidable emissions they emit by investing in environmental and climate projects in the form of carbon credits. Put simply, one tonne of carbon credit represents the reduction of one tonne of carbon dioxide. This usually involves sequestering carbon dioxide directly from the atmosphere through reforestation and agroforestry or rolling out clean energy technologies. “Put simply, one tonne of carbon credit represents the reduction of one tonne of carbon dioxide.” A good place to start, is looking at the footprint of your workforce. Treeapp provides accurate estimates of the amount of carbon credits & trees needed to offset each of your employee’s carbon footprint. Would you like to offset your company’s carbon footprint? Reach out to us ! Our experts use data from the European Union and the World Bank to calculate the average carbon footprint per capita per country. Photo: Field of windmills (Source: Unsplash) By planting trees & purchasing carbon credits with Treeapp, businesses have a direct impact on the environment: our tree planting activities contribute to rehabilitating ecosystems in countries where deforestation has been the strongest. Not only do these projects reduce global emissions, supporting these projects also provides sustainable solutions for local communities, by creating jobs and improving livelihoods. What climate projects does Treeapp offer? We contribute to environmental projects across the globe, with a specific focus on developing countries to better support rural communities. Our climate projects adhere to a strict set of standards and are verified by internationally recognised third-party organisations Gold Standard, Verra’s Verified Carbon Standard (VCS). This enables companies to support various UN Sustainable Development Goals, helping to mitigate the effects of climate change, provide sustainable economic opportunities and restore habitat. Our carbon credits projects include: Forestry & conservation projects: This nature-based solution allows businesses to invest in reforestation and forest protection certified climate projects. Renewable energy projects: Renewable energy sources range from solar energy, wind energy, hydro power, geothermal, biomass. Community projects: These projects support local communities by providing safe drinking water, protecting forests, improving health or creating local jobs. Photo: Tree planters in Tanzania (Source: Friends of Usambara) How to become climate positive with Treeapp? Everyone has a role to play in the fight against climate change. By measuring, reducing and offsetting, businesses are able to make a long-lasting impact on our planet. For what currently can’t be reduced, investing in carbon credits is often necessary to achieve carbon neutrality or net zero emissions, supporting the transition to a low-carbon future. Our B2B platform enables, via carbon credits, the offsetting of thousands of tonnes of greenhouse gas emissions as well as improving livelihoods and protecting our planet. Start calculating your workforce’s carbon footprint today and make your team climate positive with our unique solution ! If you’d like to offset the full footprint of your business, get in touch with our team !

Apr 22, 2021 Our News

Our Impact Report: From 0 to 400,000 Trees

Familiar with the phrase ‘Time flies when you’re having fun’? Here at Treeapp, we believe it wholeheartedly, as just like that, it’s been a year since we launched our app! Cue the balloons! (Biodegradable ones of course). Treeapp’s vision is to change how climate change can be fought by the masses; to give anyone the opportunity to make a positive impact and play their part in safeguarding our planet. A year later, we’re still working hard to achieve our mission everyday. With 40,000 users on our app, Treeapp is growing rapidly in order to make the world a greener place. To celebrate our first year of planting, we’ve compiled a Treeapp impact report to showcase the work that has gone into the app from both the team here at Treeapp and by you, the users! It’s been fun to bring together what you have helped us accomplish, and we’re immensely proud of what our community has done. (We hope you are too!) As a sneak peak, here are some of our chosen highlights from the impact report: Photo: Our tree-planting achievement! A total of 400,000 trees have been planted in our first year of operations, spanning 3 continents and 13+ planting locations. 100+ sustainable brand partners collaborated with us on the app. Treeapp reached both ‘App of the Day’ on the App Store, and ‘Top 10 Apps’ on the Play Store. A collaboration with UK floorfillers ‘Disclosure’ brought about a limited edition Treeapp x Disclosure shirt. Photo: Our community achievements! This and so much more can be found in our full impact report, which is linked here Lastly, we want to round off this post with a thank you message: to everyone that has downloaded the app, planted a tree, been part of our community on social media and spread the word about Treeapp, you’ve turned Treeapp from an idea into a reality, and inspired our team to work hard everyday to make our app and this world a greener place. Let’s keep planting! Are you excited to join the reforestation movement? Support our planting efforts and download Treeapp to start planting today!

Apr 21, 2021 Climate

Starting Your Journey to a Greener Office with Treeapp!

Businesses have a critical role to play in solving the climate crisis, and what better place to start than where the magic happens - the office. Having a green office is far from just having plants visible in your Zoom background. This blog post provides some tips to make your office greener through easy swaps, and with the help of Treeapp! As so many of us will be returning to the office as lockdown restrictions ease, we have been given a great opportunity to improve/ make an eco friendly work space and support these goals! Green Energy: Making the switch to a green energy tariff is a great step towards making your office greener. A few of the best energy providers that offer 100% renewable energy and 100% carbon offset gas include: Bulb , , OVO Energy , Octopus Energy , Ecotricity Also, green energy does not have to cost you more! Ongoing energy comparisons show that some of the cheapest energy suppliers are green! Photo: Field of windmills (Source: Unsplash) Green Office Supplies: Check out online second hand stores and marketplace sites! You will often be able to find the product you need quicker than you think. Taking this sustainable approach will save you money and contribute to a much lower environmental impact! When it comes to stationary and supplies there are a lot of sustainable companies offering fantastic environmentally friendly alternatives. Don’t forget to also consider planet friendly printing! Improving office printing practices and ensuring staff are mindful of what needs to be printed can go a long way in reducing your emissions. Monthly Tree Planting You can plant a set amount of trees with Treeapp every month: just choose how many trees you’d like to be planted each month and we’ll take care of the rest! Photo: Plant Trees for My Company Package (Source: Treeapp) You can also choose to plant a tree for every sale, or for every order above £10 on your website. Simply input how many trees you’d like to plant every month and adjust the number of trees as your business grows via our dashboard! Let your customers know that their purchases are having such an impact! In addition to planting trees you will receive a number of perks as part of your Treeapp package such as planting site assets, including videos and images from our tree planting projects. You can also receive a tree planting certificate, to show to your community your official contribution. Start planting trees with Treeapp today via this link Join the largest community of sustainable brands today, for a greener office and mindset!

Mar 31, 2021 Our News

Treeapp Growth Means New Sites and Cool Changes

While our saplings have been growing at our sites, so has the number of Treeapp users! In order to get all our users’ trees in the ground, we are adding more sites to our partner countries – creating a greater reach within local communities and having a stronger impact on the biodiversity in regions we plant in. As part of these changes, we will have more updates for you so that you can closely follow our planting activities! We will be introducing new facts, stats and quizzes for you to learn more about our planting sites. To keep the daily tree-planting mission enjoyable, we are also changing around country unlock levels. The final country to be unlocked, Brazil, will require 100 trees to be planted. Do not worry, this is just a 1-time change that is required for our future years of growth. We will also add more unlock levels as we partner with more NGOs in the future. Time to keep that planting streak up! Now a bit about more about our new planting sites: Tanzania We are planting on our third site now! After starting to plant trees as part of an educational initiative in Lushoto, we decided to support the planting of trees in Makanya, close to the Kilimanjaro region. Our latest addition is a site in the Usambara Mountains located in a small town called Kwemishuza, near our first site! All our planting areas will help further a local sustainable tourism venture: nature trails and hikes, animal spotting and beautiful views of lush forests. Check out Tanzania on Treeapp, we have videos showcasing your trees being planted in all 3 sites. Photo: Your trees being planted in Kwemishuza Madagascar Also starting a new project in our third site! In Madagascar we are just starting to plant in a new site along the Betsiboka, Madagascar’s longest river. Mangrove forests here have been subject to large-scale deforestation as a result of charcoal production, cooking and construction needs. Because local fishing communities rely heavily on dense mangrove systems, this project is important for ecological balance. Fish, turtles and other wildlife will return to the area, restoring the health of the river. We will update you regularly on the planting progress of your mangroves over the next months! Photo: Your trees being planted along the Betsiboka River Brazil Our second project in the North East of the country The Bonito municipality is known as the water source for more than 10 districts located nearby. Deforestation carried out by farmers in order to extend their lands for crop cultivation has lowered the refill capacity of essential water basins, making it difficult to sustain the 300 water springs in the area. The project aims to restore woodlands to pre-deforestation levels and contribute to improved water quality and availability. Photo: Our project coordinator Joaquim with native tree seeds to be planted in Bonito Nepal Our second site will be in the rural town of Jodhipur In Nepal we will start planting in a new site over the coming weeks, which is located in the southwestern part of the country. We will be planting in Jodhipur, which has a forest cover of less than 3%, one of the lowest in the region. Community forest initiatives in neighbouring villages have been a success and natural regeneration has been thriving as a result. The spotting of animals such as elephants and tigers points to the successful conversion from dry land to lush forests. We will try to snap a picture of these animals for you! Photo: All our projects in Nepal are led by women to narrow the gender employment gap Curious to check out our new sites and updates? If you haven’t joined us yet, download Treeapp today to start planting!

Feb 05, 2021 Our News

Our Year in Review: Treeapp Planting Sites 2020

2020 has been amazing for Treeapp! With your help we have planted trees all over the world, restored woodlands, employed local communities and provided habitat and shelter for native species. A big thank you from all of us at Treeapp for dedicating time every day to plant trees in order to create new forests. We are happy to say: Our first year of planting operations has made quite the impact! Stories from our Treeapp Sites in 2020 Guinea - Repopulating Mangrove Swamps In September 2020, Treeapp started supporting the repopulation of mangrove swamps along coastlines and waterways in Guinea. These had been destroyed in order to cultivate shrimp and fish farms. Our Mangroves are currently 6 months old and are already starting to absorb carbon, helping to cool the atmosphere and restore aquatic ecosystems! Photo: Mangroves planted on the Treeapp Site in Kaback, Guinea in September 2020. Kenya - Providing landslide protection and fostering economic growth In Kenya, Treeapp trees have been planted in a 5,000-hectare protected forest in Kijabe, north of Nairobi. Our trees, including the native Olive and Cape chestnut, were planted in the ground during the two wet seasons, from May – June and October – November 2020. As a result of our planting activities, the local community has received sustainable employment opportunities, landslide protection and will benefit from fruit harvests in years to come. Tanzania - Restoring forests in the Usambara Mountains Our planting operations in Tanzania began in June 2020. We planted trees with local schools in Vuga Kiluwai and Nyankei, Lushoto. Environmental awareness and the sustainable management of forests are taught as an integral part of education here – a mission that our local planting partner is very passionate about! In 2021, Treeapp will also be supporting a local landscape restoration project in the Kilimanjaro region. Photo: Treeapp sponsors trees planted in schools as part of environmental education. Who wouldn’t love to learn how to plant and grow a tree? Ethiopia - Taking action against desertification In 2020, Treeapp’s main objective of planting trees in the mountainous region to the north-west of Adigrat was to restore the original forest cover. Because of recent political conflict between Tigray, the northern region of Ethiopia and the central government, instability has affected local smallholders. To ensure continued planting and conservation efforts, Treeapp will be supporting affected farmers in 2021. Mozambique - Restoring degraded coastal areas Our planting projects in the south of Mozambique have contributed to rehabilitating the coastal areas by restoring large mangrove swamps. Almost half of the country’s forests have been degraded. Treeapp plants red and white mangroves here as they do not need tree nurseries to be established. For this reason, mangroves require less maintenance and can be planted by Treeapp all year round! Burundi - Rehabilitating species-rich lowland forests During the months of August – October 2020, our trees were carefully grown in tree nurseries around Giko Hill in the province of Bubanza. These trees have been planted in the ground between October – January 2020. We at Treeapp particularly love that our local planting partner has been expanding its practice of using biodegradable seedling bags made from banana peels! Photo: Biodegradable seedling bags are brought to the tree nurseries. Indonesia - Preventing flooding disasters Since May 2020, Treeapp has planted mangrove trees on Biak Island in order to protect villages from flooding. Mangroves can be planted all year round and therefore our partnership creates employment for locals throughout the year. As 75% of the population on Biak Island live by traditional farming and fishing practices, our planting efforts here will provide multiple benefits to local communities. Madagascar Coastal - Bringing marine life back to the island Treeapp supports the mission of repopulating coastal mangrove systems on the island. Over 80% of forests have been cleared in Madagascar, making the planting efforts of our local partners imperative to the survival of biodiversity and locals alike. Our planting partner provides local communities with the training on how to collect mangrove propagules and plant the seeds into the ground. Madagascar Continental - Rehabilitating native animals & forests Treeapp has also planted deciduous trees in continental Madagascar. Animals including lemurs and tenrecs are relocated to these regenerated areas and away from degraded land, made infertile from excessive logging activities. Planting was carried out all year round with increased planting during November and December 2020. We at Treeapp love the emphasis on protecting and caring for wildlife and providing native species with secure habitats! Photo: It is common to spot lemurs making the newly established planting sites their homes. Haiti - Cultivating sources of nutritious fruits In 2020, the majority of our trees were planted in the ground during the rainy season between March – November. As the country is also affected by the issue of food insecurity, our efforts have been directed towards planting fruit trees. Species such as orange, lemon and coconut trees are planted in the north and south of Haiti. Fruit trees will also remain the priority for our planting efforts in 2021. Brazil - Conserving and restoring threatened ecosystems This year our planting operations have taken place in Pernambuco, the south of Brazil in order to restore the Atlantic forest. The start of the planting season was, nevertheless, postponed to November 2020 due to strict government regulations as a result of Covid-19. But with a second rainy season in March 2021 in the north of Brazil, Treeapp will begin its planting efforts in Minas Gerais as well. This year we will focus on restoring key forest areas around water basins and springs in order to uphold current water supply in the area. Photo: Our local planting project coordinator Joaquim Freitas planting saplings in order to regreen the hilly uplands. Nepal - Anchoring mountainous soil to prevent natural disasters Our reforestation projects in the mountainous region of Nawalparasi have planted native Catechu and Myrobalan trees which have helped to mitigate the effects of natural disasters by anchoring soil and absorbing large amounts of water during flash floods and heavy rainfall. These trees have been planted in the ground between June and October 2020. The leadership team of the planting sites is entirely composed of women in order provide them with the opportunity of employment in a country where gender equality remains pervasive. Peru - Supporting farmers’ reforestation efforts In Peru, our trees have been planted in Lechuga, in the region of Piura during September and October 2020. Exposed to mountainous weather conditions, Treeapp supports the planting of tree species such as walnut and fig which have vigorous roots and can withstand changing microclimates. All trees have been planted by farmers and local development in Piura has been thriving as a result of the reforestation initiatives carried out across the area. Photo: Treeapp supports farmers such as Mr. Jesús Piñin, who owns a plantation. If you haven’t joined us yet, download Treeapp today. Looking forward to planting with you in 2021!

Jan 07, 2021 Green Living

5 Brands We Love

Since our previous blogpost on 5 Treeapp partners that we love right now , we have welcomed some new brand partners to help you live an eco-friendly lifestyle whilst working towards a sustainable future. Here are 5 more alternative and amazing brands we’re delighted to share with you to start 2021 the right way! HURR Photo: Hurr (Shop here! ) With ever faster changing trends and seasonal cycles, the fashion industry generates 10% of all humanity’s carbon emissions. It is also the second-largest water consumption industry in the world, and pollutes the oceans and streams with toxic chemicals and microplastics. By encouraging a more sustainable lifestyle though repurposing and regenerating fashion, HURR’s mission is to transform consumer behaviour and put a stop to fast fashion. HURR’s fashion rental platform is enabling a marketplace for individual renters and lenders who are interested in monetising their wardrobe, thus making fashion sustainable and accessible. Through HURR, the fashion industry’s linear model of produce-use-dispose is replaced with the introduction of a circular economy: rent-reuse-repurpose. Wild Photo: Wild (Shop here! ) Single-use plastic bags, plastic water bottles, plastic packaging… ‘plastic’ isn’t unfamiliar to anyone’s daily life. But have you ever thought about the footprint of your bathroom products? Less than 50% products used in the bathroom are recycled and only 9% of used plastics in general are actually recycled - the rest are disposed of or put in landfill. To change the habits of single-use plastic, Wild are on a mission to reinvent sustainability in the bathroom with stylish, natural and eco-friendly products conveniently delivered to your door. Wild enable consumers to personalise deodorants: from choosing the colour of the reusable and 100% plastic-free aluminium case, to choosing from over five different scents - you are able to keep the case for a lifetime and produce zero-waste by just inserting new refills of deodorant! The natural ingredients used in their deodorants are also suitable for children and people with sensitive skin - they really offer the choice that is both kind to your skin and to the planet. Homethings Photo: Homethings (Shop here! ) Another one of our favourite brands fighting the plastic war is Homethings, which produces cleaning sprays for your home. Homethings sees that “recycling isn’t the golden ticket when it comes to saving the planet”. So in order to fundamentally solve the problems associated with plastics, Homethings turned to providing refillable glass bottles that can last a lifetime and are complemented by tablets that turn into cleaning sprays when added to water. Benchmarking itself with the UN Sustainable Development Goal 12 - responsible consumption and production - Homethings takes into account the potential environmental impact throughout every stage of its production pipeline, minimising negative externalities. Intrigued? It takes three simple steps—order online, have a #GoodCleanSesh, then refill and reuse—clean your home conveniently with non-toxic and zero-waste Homethings products. Black Bee Honey Photo: Black Bee Honey (Shop here! ) Due to the loss of natural habitats, exposure to pesticides, and the lack of protection efforts, there has been a sharp decline in the honeybee’s population. In fact, did you know that most of the honey jars and products found in supermarkets are rarely 100% pure honey, and are largely imported and blended unsustainably from locations far away? Now did you also know that the British Black Bee could reverse the decline in honeybee colonies across the UK? Black bees are more adapted to cool and wet weather conditions, able to produce enough honey that can last them throughout winter, and know how to make up for the deficiencies of honey stores if winter is longer than expected. In discovering the problem existing within the honey production market, and in order to protect native honeybees, Black Bee Honey was established with a mission to support British bees by only sourcing from black bee colonies and working with local honeybee keepers and British honey producers. Their products come in different flavours depending on the seasonal type flowers and locations of the beehives. Dinoski Photo: Dinoski (Shop here!) The sustainable kids adventure brand, Dinoski, is on a mission to remind everyone how great the great outdoors really is. All of their coats and ski suits are made from 100% recycled plastic bottles. On National Tree Week, Dinoski committed to plant a tree for sales made on their winterwear in partnership with Treeapp. Their ecofriendly all-in-one animal themed ski & winter wear for children & toddlers gives back to the environment as by the end of this year, they aim to have cleaned the planet of 100,000 plastic bottles. We’ve never seen outerwear as cute and sustainable! Behaviour changes are the first step to achieving a greater, collective, environmental change. The future is in our hands, and change is just one click away - whether it be planting a tree a day or switching to eco-friendly alternatives. “The day you plant the seed is not the day you eat the fruit” is what I learned from a close friend. Have the will in mind, you will then have the power to change. Change that can last a lifetime.

Oct 28, 2020 Green Living

The Secret Emitter: Food Waste

We’re all familiar with the usual recommendations for a greener life: “go vegan!”, “fly less!”, “buy local!”. Reducing our food waste could be as - if not more - important than these other changes. The enormous effect of food waste on our planet and people is shocking and we must urgently change our approach to shopping, storing and cooking food. The Facts Food wastage occurs in two main ways; loss in supply chains and consumer wastage. One-third of all food produced is wasted , costing us a devastating $1 trillion globally which could go far in feeding millions of malnourished people. Not only is this a waste of potential nutrition, it is a waste of the energy, water, and other resources required to produce, store, and transport these products. A staggering 10 billion tonnes of food are chucked each year in the UK, costing the average family £470 and wasting 250km3 of water - enough to satisfy 9 billion people ! The food then ends up in a landfill and degrades, releasing methane. This problem is set to only increase as our population balloons to 10 billion, contributing to an increase in food demand of 50% by 2050 . At current rates, this could mean a shocking extra 8 billion tonnes of waste a year! Photo: Ripe Bananas (Source: FreePik) The Environmental Cost Food wastage is responsible for 6% of total global greenhouse gas emissions, an amount 3 times that of the infamous aviation industry . Two-thirds of the emissions produced come from supply chains, making it essential that systemic changes are made. There are many more solutions to reducing food waste in supply chains. One is to alter food labelling, shifting away from the misunderstood ‘sell by’ and ‘best before’ labels which result in 20% of food being thrown out before it actually expires. This is now being piloted by Tesco . Actions are being taken by consumers, too, with many choosing to own allotments, buy locally or use companies such as Oddbox. Overall, there has been a 21% reduction in food waste since 2007, particularly due to recycling schemes and encouragement of sensible purchasing and storing. Sadly, at a time when Greenland’s ice shelves are breaking apart and cracks in Antarctica’s ice shelves are growing , these improvements are not enough. Photo: Graph on Food Wastage (Source: WRIs Climate Data Explorer, 2011) The Human Cost ‘Hunger is not caused by a scarcity of food but by a scarcity of democracy’ - Frances Moore Lappé Malnutrition is a global problem: in 2019, 465 million adults were deemed underweight and 52 million children under five suffered from wasting. Meanwhile, 1.9 billion adults were classified as obese . There is clearly a discrepancy between the allocation of food produced, causing problems at both extremities. We are still far away from achieving one of the UN’s Sustainable Development Goals of ending hunger by 2030. Achieving the equitable distribution of food and minimisation of waste across the globe is by no means an easy task. However, it didn’t seem fair for me to write about the environmental impacts of this subject without touching on the massive humanitarian disaster it is linked with. Investing primarily in increasing food production to feed our ever-growing population and consumerism, when our production could already feed the 2050 population predictions , is misguided. A redistribution method which utilises the food that would otherwise be wasted would help prevent us from further increasing emissions in the name of food security. Particularly as it is predicted that the Global South will be the most affected by climate change. Photo: Global Hunger Index, 2018 (OurWorldInData) Some Good News A coalition of companies called Champions 12.3 (named after the UN’s target concerning food wastage), including Nestlé, Kelloggs, and Walmart, have pledged to halve their food waste. The group is pleading for other companies and the UK government to acknowledge this crisis, encouraging companies to reduce systemic waste and improve redistribution, and for the government to include food wastage within their Paris Agreement commitments . A coalition of such influential (and polluting) companies gives optimism: the voice of consumers is being heard and forced to be acted upon. If these large polluters can change their ways, not only will this massively impact related emissions, but it is sure to influence others to act similarly. Many others are also doing what they can to help: Charities such as FareShare and TrusselTrust are attempting to solve hunger through reducing food waste. They attempt to direct foods that would be wasted to those who need it. Additionally, I have personally seen a rise of conversation and companies concerning this topic recently, especially since Covid has highlighted the threat of food insecurity. Oddbox delivers wonky veg straight to your door, and TooGoodToGo helps restaurants sell leftovers for cheap. What you can do to help There are many things you can do to reduce food waste, all of which are very simple. A lockdown favourite: Banana Bread to use up those brown bananas! Freeze food: Save leftovers for a ready meal. Extend the shelflife of meats, fruits, and more. Compost your food. Make larger portions and take your leftovers into work with you for lunch! Buy ‘wonky’ vegetables. Use websites such as ‘Bigoven’ to plan meals and shopping lists in advance and browse new recipes. Bigoven also suggests customised recipes that can help you use up the ingredients you have lying around. Don’t go shopping when you’re hungry, you’ll buy unnecessary foods. Follow @maxlamanna on instagram (or buy his cookbook if you’re extra committed!). Max posts many vegan recipes mostly using food scraps and waste. Buy from companies such as Oddbox. Download TooGoodToGo - cheaper takeaway! Bread is the UK’s most wasted food - freeze it, revive it with water, make it into bird feed, make it into breadcrumbs… you can do anything!

Oct 14, 2020 Climate

How to help with wildfires across the world?

When forests burn Wildfires, heat waves and less predictable weather are an undeniable part of life in 2020 and are intimately linked to climate change. Fires create unstable forest ecosystems which are dry, patchy and more vulnerable to future ignition events. Combined with man made triggers such as deforestation, including accidental and intentional burns, forest fires threaten ‘80%’ of land based animal, plant and insect ecosystems. In the USA over the last decade there has been ‘an average of 69,020 wildfires (about 85% which are human-caused) which burn an average of 6.63 million acres each year’ (Source EarthData ). We must accept that as “human-induced climate change is making them more frequent, larger and more widespread” we all need to take a stand and act now to reduce future impacts (Source United Nations Environmental Programme ). The United Nations Environmental Programme has been reporting that “our world’s forest are on fire” for decades now, tied to a rise in global average temperatures - ‘1.1 degrees celsius higher than at the beginning of the last century’. Data gathered by the World Wildlife Fund found that the ‘number of global fire outbreaks is up by 13%’ in 2020 and set to increase. Fires do cause local damage and Mike Barret at WWF-UK noted that annually ‘fires release roughly as much CO2 into the atmosphere as EU countries emit’. Recent fires across the globe You will have read about fires spreading across the West Coast of the United States right now, the continuation of blistering conditions on the surface of our planet this year. With the Amazon rainforest decimated and devastating fires also reported in Australia in January. There has been an increase of so-called ‘megafire’ events, where a single fire burns an area over 40,000 hectares, that’s 40,000 international rugby pitches. Photo: Wildfire (Source: Unsplash) The Global Forest Watch (GFW) is a world leading resource on current wildfire information. They made an interactive map using NASA data to make evident the interconnected nature of fires spanning across all of earth’s continents. The GFW sends out alerts to hotspot areas to warn local governments and communities of fire threats. The map shows how this is a global problem and how climate change mitigation, reforestation and ecosystem safeguarding is still the key to protecting our trees in the long term. How to help? The fires you hear about in the news is only the tip of iceberg of the true extent of the burning occurring everyday. Whilst some fires draw mainstream attention, often those in the developed world or key ecosystems, many do not and occur on fragile peripheries that also require immediate action and attention. With the scale and scope of current forest fires it is crucial that the Treeapp communities knows: WHERE to find current information WHAT we can do to help HOW to prevent future crises We have broken down the global forest fire problem into regions, so you can easily find out how you can help with wildfires in a particular area. This collection of resources highlights a) the emergency response to minimise immediate damage and b) the long-term sustainability and protection of forest ecosystems. Check them out here: Region Resources Global World Land Trust Cool Earth Rainforest Action Network World Tree Trust Rainforest Trust Survival International Rainforest Alliance Forest Peoples Programme Asia Orangutan Land Trust South East Asian Rainforest Research Partnership Africa Central African Forest Initiative Forests for Africa Budongo Conservation Field Station North America American Forests American Red Cross Forest Recovery Canada Nature Canada South America Tropical Forest Alliance Latin American and Caribbean Network of Environmental Funds Antarctica Antarctic and South Ocean Coalition Europe European Forest Fires Information System European Forest Institute Australia Australian RedCross Foundation for Rural and Regional Renewal Key Ecosystems Resources Amazon Amazon Conservation Association Amazon Watch The Amazon Conservation Team Rainforest Foundation Pantanal World Land Trust Focus Conservation Fund USA West Coast United Way Bay Area California Fire Foundation

Aug 27, 2020 Projects

Burundi's Trees on Treeapp!

Treeapp Partners with a Local NGO Treeapp is inviting you to discover its newest partnership with the NGO Greening Burundi, a local planting organisation implementing sustainable reforestation methods across its provinces. From 25th August 2020, Treeapp users can plant a tree every day in Burundi, located on the equatorial highlands of east-central Africa. Supporting Burundi This is our third partnership with an organisation in east-central Africa, a region where tree planting has become a growing movement to reverse the trend of deforestation. The project empowers local communities to cultivate food crops, regrow forest and to teach sustainable forestry practices. This is vital as Burundi’s terrain is hilly, making long-lasting reforestation a challenging task. In addition, over the past 60 years the country has experienced rising temperatures and longer dry seasons as a consequence of climate change. As a result, adverse effects of prolonged drought have made much of Burundi’s soils dry and unfertile. In contrast, during the rainy season in Burundi, farms are exposed to flash floods and landslides, given that the country’s extreme topography is characterised by dips and slopes. Foliage significantly stems the effect of heavy rains and the sliding of soils. The most effective vegetation cover has been shown to be forests, followed by long strips of grassland which also readily absorb rainfall (1). Consequently, “Greening Burundi” is committed to regrow the lost forests of its nation and moreover, to safeguard and increase local crop production. Towards a Greener Future The NGO “Greening Burundi” is led by Emmanuel Niyoyabikoze. Emmanuel started planting trees in 2017 following the motto: “we are young, united, motivated and convinced to fight against climate change and its impacts in order to save our planet”. Three years later the young entrepreneur is setting up tree nurseries dedicated to hold 1,000,000 seedlings. These young trees will be planted in various provinces including Musigati, Nyamugerera and Cibitoke. Tree nurseries facilitate the growing of small trees and help to increase tree survivability. Young seedlings (see picture below) are watered in sheltered areas which often are roofed in order to prevent strong rains, winds and animals from killing the young plants. Photo: Local worker carrying trees from the tree nurseries in Bubanza and Cibitoke Local Solutions & Innovative Practices Greening Burundi employs various reforestation practices in different provinces, planting species to satisfy local needs. In areas where Burundi’s lower mountain forests have been cut down over decades, the NGO plants pine trees which are suitable for erosion control as their roots hold soil in place and the numerous pine needles soften the impact of rain and flash floods. In areas where farms and towns are threatened by overflowing rivers, Greening Burundi plants native bamboo species which stabilise the river banks. Bamboo also requires little to no maintenance as the species can be grown without irrigation and the use of pesticides. Innovation does not fall short with this NGO. Instead of using chemical fertiliser for soils, Greening Burundi makes “Biochar” from waste. Biochar is similar to charcoal, although it safely stores carbon rather than releasing it. As a result, Biochar aids carbon sequestration which is the removal of carbon from the atmosphere. This in turn prevents the earth from warming. The NGO makes the fertiliser themselves using an oven and existing agricultural and forestry waste. Greening Burundi also uses biodegradable bags to grow seedlings in tree nurseries. Fighting against single-use plastic has made the founder Emmanuel search for more sustainable alternatives. Biodegradable bags made from banana peels effectively eliminate plastic in several sites (see picture below). His team works hard in order to create these bags for the many seedlings they are looking to plant in the future. Photo: Founder of Greening Burundi Emmanuel Niyoyabikoze carrying biodegradable seedling bags Bringing Joy to the Community Greening Burundi has also launched a Green Thursday environmental workshop programme that is directed towards adults and students alike. Community empowerment is encouraged through environmental education and by sharing information on climate issues with various local actors (neighbourhood chief, catechists, authorities etc.). By doing so, Greening Burundi is preparing the next generation to understand the impact of reforestation measures on the local climate, subsistence farming as well as on alleviating poverty. Photo: Children enjoying the reforestation program dedicated to schools Treeapp will be working closely with Greening Burundi in order to support their planting mission. Are you excited to join the reforestation movement in Burundi? Support the planting efforts and download Treeapp to start planting today! (1) El-Hassanin, A. S., Labib, T. M., & Gaber, E. I. (1993). Effect of vegetation cover and land slope on runoff and soil losses from the watersheds of Burundi. Agriculture, ecosystems & environment, 43(3-4), 301-308.

Aug 17, 2020 Our News

How does Treeapp Plant Trees?

Does Treeapp sound too good to be true? Do you question the legitimacy of it? Have you been faced with self-proclaimed carbon experts telling you they’ve seen a facebook video on how tree planting is harmful for the environment? You’ve done the right thing to read this blog, thanks for coming over! Two things, yes, rest assured Treeapp is real! We’re a small team endlessly working fixing app bugs and improving app features to keep up with the amazing attention we’ve received. Hopefully you’ve realised this and you’re more interested in finding out more about how we plant trees. To start off, you can tell your friends they’re not wrong, but not entirely right either… Let us explain. Photo: Google searches related to “Treeapp” (Source: Google) “Our house is on fire” - a poignant statement made by Greta Thunberg at Davos 2019 denouncing global warming, urging governments and global leaders to take action. This metaphor reminds us of the devastating images we’ve seen of the 2016 California wildfires, 2019 Amazon rainforest fires and most recently the 2020 Australian Bushfires. These recurring patterns bring the whole world together due to the inevitable reminder that our planet is warming. Photo: “We are on fire act now” banner (Source: Unsplash) On the back of these events, many organisations offer tree planting as an easy solution to mitigate the effects of climate change. However, if not done properly, these can do more damage than good. This is why our team of PhD experts and advisors have come up with a list of criteria that ensure the success and longevity of the reforestation projects we participate in. So, what are our criteria when choosing a new tree-planting partner? Tree Species The key benefit of trees is their carbon sequestration power, making them an essential natural solution to tackling global warming. Despite this potential, it can come at the expense of the environment. Due to the damaging effects of monoculture plantations, Treeapp only engages in projects with mixed species, the holy grail being the plantation of endemic species in continuous cover forests. What do we ask our NGO partners? Type of trees planted in that location (native, exotic, introduced, mixed) Are the plantations monoculture or mixed species Annual target area of planted trees / Actual annual area of planted trees Project Longevity Our main concern at Treeapp is to ensure that the trees planted have the best survival rate. Based on Le, Smith and Herbohn’s (2014) paper published in Global Environmental Change , we identified key success drivers to a project’s longevity. One we particularly put emphasis on is the ease of access to the sites (road infrastructure, distance to local towns and the employing of local people). If the roads are paved and less than 50km away from towns, this indicates that there is sufficient access to local communities. Are the reforestations within 20, 50, 100km of local towns? What reforestation techniques do you employ and are they based on published research? Are tree nurseries being used to grow seedlings? What management techniques are employed post-planting? Social Benefits Not only does tree planting have an environmental impact, it extends itself to having a major socio-economic impact, hence our careful monitoring on whether locals are employed and how they receive payment. Indeed, the wider benefits to the communities are crucial in assessing a project. If a project engages in wider agroforestry practices such as planting fruit or crop trees, locals are more likely to become stewards of the forest and either earn an income or have access to readily available food crops majorly improving their living condition. Are locals employed to plant trees? Are they paid with direct payments? Aside from reforestation objectives, does your project have any agroforestry objectives, if so, what are they? Photo: Tree planting in Tanzania (Source: Friends of Usambara) This is a very brief overview of the meticulously crafted questionnaire sent to NGOs and tree planting schemes to assess whether they match the standards set at Treeapp. We truly believe that the techniques employed and the way sites are managed during and post-planting indicate the longevity and success of reforestation projects. Unlike many organisations, it is our priority to evaluate the trade-off between the carbon sequestered and the environmental/social impact this project has. We’d like to thank our partners One Tree Planted, Eden Reforestation Projects, Green Ethiopia, Friends of Usambara and ReNaSCEDD for their incredible efforts reforesting our planet. Feel free to get in touch at hello@thetreeapp.org if you’re part of an NGO and would like to work with us!

Aug 03, 2020 Projects

Guinea Going Green on Treeapp!

Treeapp Partners with a Local NGO Treeapp is excited to announce its newest partnership with the NGO ReNaSCEDD, a local reforestation organisation in West Africa striving to increase forest cover in Guinea. From 4th August 2020, users on Treeapp will be able to plant in Guinea, an African country sharing its coastal border with Guinea-Bissau and Sierra Leone. Photo: World icon showing Guinea Guinea’s Current Climate This is our first partnership with an organisation in West Africa, a region that is particularly vulnerable to climate change. Varying temperature and rainfall patterns have dramatically affected the agricultural sector which employs over 80% of the country’s population. Guinea’s tropical climate is characterised by considerable precipitation between May and October, a wet season ideal for planting trees and crops. During recent years, however, the weather conditions have become less predictable and total rainfall during the growing season has been on the decline (1) . Achieving a consistent yield during the harvesting season is becoming progressively challenging as many of the farms are not equipped with irrigation methods and locals rely on the wet periods for subsistence farming. Many factors are at play when it comes to Guinea’s changing climate. Excessive logging for timber and firewood, agricultural production and mining activities are some of the commercial activities that have cut deep into Guinean Woodlands. And forests across the country play a fundamental role in sustaining the various microclimates: they have shown to cause more evaporation of moisture than oceans, making them an important factor in generating rainfall and cooling the local climate. In addition, the loss of vegetation accelerates the process of soil erosion, reducing the soil’s fertility and hence declining agricultural productivity. Planting Trees to Mitigate Climate Change To reverse the trend of land degradation, our local partner ReNaSCEDD headed by Sékou Amadou Diakite is active in 8 districts in Guinea. The NGO works towards conserving nature by reforesting areas and creating sustainable solutions for agroforestry – the farming of fruit and nut trees. In 2019, the organisation managed to create jobs for 100 local residents, a milestone signalling support from donors and from the local communities alike. Photo: ReNaSCEDD employees carrying out field work in Boffa, July 2020 Boffa is one of the prefectures, located on Guinea’s coast, which has been facing a worrying rate of deforestation activities. Two-thirds of woodlands have been destroyed due to an increase in mining activities, rice cultivation and salt production. As Boffa borders the river Pongo which flows into the Atlantic Ocean, the NGO places a particular emphasis on the planting of Mangrove trees. Mangroves grow in swamps and have a particularly high salt-tolerance allowing them to thrive in harsh coastal conditions. They counter the effects of waves and wind on shorelines as their tangled root systems stabilise soil. Without them, the bare earth is washed away into the sea. Mangrove swamps also serve as an important source of “blue carbon” – a term coined to describe the carbon stored specifically in coastal and marine ecosystems. Storing carbon in plants ensures that the temperature of the atmosphere does not warm up. But mangrove estuaries are highly dependent on local communities to grow and to thrive. Often, fish farming and shrimp ponds allow for lucrative business opportunities and are cultivated at the expense of mangrove sites. In order to prevent areas from being farmed extensively, ReNaSCEDD is working towards creating larger swamps and safeguarding those that already exist. Photo: Planting young trees into the ground in Mamou, July 2020 ReNaSCEDD also plants a variety of agroforestry trees such as mango, avocado and lemon trees in the districts Kindia, Mamou and Boké. The planting project enlists the help of locals who reap the benefits over years to come. Harvesting the fruits provides a means for subsistence farming as well as an opportunity for commercial output. Planting fruit trees has additional benefits as well: their roots create a habitat for microorganisms in the ground which fertilise agricultural grounds, improving the soil for root vegetables to grow. Photo: Icons of fruit trees planted in Guinea To ensure a high survivability of trees, ReNaSCEDD plants in large tree nurseries before planting the seedlings into the ground. By doing so, the organization can prevent seeds from being damaged as a result of strong winds, heavy rainfall, drought or animals roaming the designated planting areas. During the months of June and August each year the saplings (young trees) are moved to the planting sites. The NGO is currently working on establishing tree nurseries for 300,000 plants by the end of 2020. It’s time to invest in Guinea’s future ReNaSCEDD is also keen on spreading awareness and training their communities with the skills to plant trees themselves. This is why the NGO has launched an Environmental Education program in Kaback to teach children important concepts of sustainable forest management. This activity promotes behaviour change and supports a more sustainable way of thinking. Localised knowledge on competing sectors and strong ties to authorities further ensure that ReNaSCEDD remains in charge of their planting areas. The NGO teaches locals about the obligations of mining companies towards communities as well as how to create and sustain healthy relations between businesses and the interests of the local population. The multi-faceted approach carried out by this organization ensures that their impact will be felt over decades to come. Treeapp will be working closely with ReNaSCEDD in order to support their planting mission in Guinea. Are you excited to join the reforestation movement in Guinea? Support the planting efforts and download Treeapp to start planting today! (1) - Loua, R. T., Beavogui, M., Bencherif, H., Bamba, Z., & Amory-Mazaudier, C. (2017). Climatology of Guinea: Study of Climate Variability in N’zerekore. Journal of Agricultural Science and Technology (JAST), 7(4).

Jul 17, 2020 Green Living

Every Little Bit Helps

A plant-based diet is now becoming increasingly easy with the rise of substitutes. We all know the household names - Linda McCartney and Quorn. However, now there is a vast array of brands to choose from - ‘Like Meat’, ‘The Vegetarian Butcher’, ‘Wicked’, ‘Violife’ to name a few, alongside the major supermarkets now having their own ranges (Tesco’s plant-based cheese is definitely worth a try). My brother - a massive meat eater, now commonly uses these products and loves them, often having a plant-based meal without sacrificing any nutrition or flavour. These brands not only increase the ease of eating a plant-based diet with a plethora of ready-made burgers and sausages but are delicious and really do replicate meat - Linda McCartneys shredded duck, pork and chicken are personal favourites. It doesn’t have to be all tofu and hummus. Photo: Likemeat burgers (Source: Unsplash) Cutting down on animal products isn’t always easy. For me, becoming pescetarian was painless as I was never a big meat eater, however becoming a full veggie was hard because of my love of sushi. Then becoming vegan was even harder still since cheese was my absolute favourite food, however this was a change I wanted to make and the aforementioned products helped with the transition. Nevertheless, I didn’t stop cold turkey. Instead, I allocated 5 days a week to eating a plant-based diet and then would eat my bodyweight in cheese on the other two days. Perhaps, you could begin your transition by trying a few new plant-based products and recipes and finding your favourites, so the diet switch is a pleasure, rather than a sacrifice. Or you could start with a slow transition as I did, maybe starting with the commonly known campaign ‘Meat Free Monday ’. Just halving your meat intake from 100g to 50g a day would reduce your yearly carbon footprint by the equivalent of a return flight from London to New York (1). A great app to track your progress is the Darwin Challenge app , which predicts if every UK resident completed Meat Free Mondays for one year, over 12,000km2 of forest would be saved alongside 2 quadrillion litres of water. Photo: Treeapp Instagram Post (Source: @treeapp ) Animal agriculture’s carbon footprint is multifactorial, it is not as simple as the methane released from the cows gastrointestinal tract or the carbon dioxide released through deforestation to create land for farming. We must consider these factors alongside the potential carbon sequestering that has been removed from this deforestation. A third of all the land on earth is used for livestock production, which consume 1/3 of all cereal crops and 95% of the soya produced, in a world where 800 million people still suffer from malnutrition (1), but the quantity of food currently produced could satisfy 10 billion people, is this fair? Why are the poor suffering to feed the appetites of the rich? Additionally, to add fuel to the already blazing fire, there is the dire problem of water scarcity. Animal agriculture requires vast water consumption (one beef burger requires 2350L whereas the average veggie burger requires 279L), whilst 2 billion people worldwide still experience extreme water stress (2). There are also other factors which must be considered: the transport and refrigeration emissions and environmental damage from fertilisers used. Of course, these final three factors are also produced from crop agriculture as well, explaining why eating locally and seasonally when possible is greatly important. A study mentioned in the documentary ‘Cowspiracy’ completed by two environment specialists at the World Bank Group concluded that animal agriculture is responsible for 51% of human induced climate change. Although other studies produce different figures, all indicate that animal agriculture is devastating our planet. It is critical that we change our consumption patterns, something that any one of us can decide to do today. We don’t need to wait for an expensive carbon capture technology or for our government to overhaul our energy system. We can simply choose not to buy that burger. Supply responds to demand. If enough of us make the switch from meat to plant-based, the supermarkets will have no choice but to respond. A change which is already evident in the expansion of plant-based alternatives now available. A report published in the Lancet concludes that a sustainable diet allows for 1 tablespoon of red meat a day (the equivalent to a burger a week) (3). Although, this target may seem unrealistic, it does not mean that we can’t try or that the small changes we make are negligible, I believe the statistics above prove this. When revising for exams we don’t expect to achieve a perfect 100%, however we continue to revise and strive for the best mark. This is the same, just because you don’t believe you can reach this target does not mean you should give up trying and working towards it. Photo: There is No Planet B (Source: Unsplash) For many low income countries giving up meat is currently unrealistic as they require meat intake to overcome malnutrition. However, for the high income world a lack of calories is now a much smaller problem. It is our responsibility, as the major emitters of the world to create a sustainable planet. The richest half of the world emit 86% of global greenhouse gas emissions, with the average person in North America releasing emissions 17 times greater than the average African (4). Therefore, it is on us to change our consumption patterns and make these differences for our health, our planet and for those who are still suffering. None of us are perfect, I’m sure when it comes to Christmas day and the cheese board is out I will be tempted by the baked Camembert, but for now I am trying my best to reduce my carbon footprint, this is all we can do. (1) - Meat Free Monday (2) - SDG 6 Synthesis Report 2018 on Water and Sanitation (3) - Food in the Anthropocene: the EAT- Lancet Commission on healthy diets from sustainable food systems, Willett et al, January 2019. (4)- Global inequalities in CO2 emissions, Hannah Ritchie, October 2018

Jul 06, 2020 Green Living

5 Treeapp partners that we love right now

Trees have stood alongside the earth for millennia, having known the earth long before Homo Sapiens ever roamed it’s surfaces. They have always been crucial to our survival: providing shelter from storms, wood with which we built homes, sap, leaves, and fruit with which we nourished and healed. Their strength is in their protection of nature, of the way their canopies provide habitation to millions of species. And despite their abundance being treated as normality for most of our lives- the world now desperately needs more trees. But that’s why you’re here, isn’t it? Every one of our Treeapp users are devoted to doing their part for the environment, to help our world heal in the same way that trees have mothered and healed our species and so many more, for our entire existence. The beauty of Treeapp is that you can truly help the Earth from your couch, or bed, or desk: you don’t have to trek through the Himalayas to plant a tree in Nepal, you don’t have to find your way to the coast of Madagascar to help rehabilitate the Hawksbill Turtle to prevent its extinction. You can do it all from your home- by simply visiting the app and following the easy steps that I’m sure most of you are already familiar with: choose a project, read or answer three messages/questions from a sustainable brand sponsor, plant a tree and track your progress! Simple, quick, and a huge help to the environment and the world. But none of this would be possible without our amazing sponsors, and that’s why this post is dedicated to showcasing them and their incredible work for the world too. These sponsors are an integral part of Treeapp; without sponsors we wouldn’t have any funding for these trees that you guys plant everyday. Furthermore, our mission at Treeapp goes beyond planting trees alone: while enabling each user to plant a tree a day is taking a huge step in combating climate change, we also want to showcase some great brands that offer a sustainable alternative to products that exist in a less-sustainable way. We know that most of our users would love to change their lives, and purchases to be more eco-conscious, and want to give everyone that opportunity to learn about these more conscious alternatives and change their consumer behaviour once discovering these brands on Treeapp. Which is why we are so proud to tell you more about some of these sponsors. Below are some of our favorite ones. Ocean Bottle So you like trees, right? I’m assuming you love our oceans too? Well, Ocean Bottle is the best choice for you - it goes above and beyond to help protect our oceans and their inhabitants from plastic waste. Over time, our world has grown into a throw-away dependent system: single-use products became more and more prevalent in the aim to reduce cost and increase convenience. To give an example for framework, today- 22 million kgs of plastic enters our oceans everyday and in the United States alone, enough plastic water bottles are discarded into the sea to circle the planet five times. These numbers are large, but the consequences of them are even larger: marine mammals such as whales and dolphins become entangled in plastics accumulating in the seas, dying slow and painful deaths over the course of months or even years. Fish and turtles are dying from the ingestion of microplastics. Albatross chicks go unfed, because their parents mistake plastic debris for food. The list continues. But how can we remedy these pitfalls? The answer is simple- move away from single-use plastic and focus on reusable, sustainable products that are created with the environment and it’s protection at the forefront of it’s motivations. If you looked up ‘Ocean Bottle’ in a dictionary, that sentence is probably what you’d find in it’s explanation. Ocean Bottle is an incredible company that makes high-quality, reusable, insulated water bottles. These bottles are stylish, produced in an array of beautiful and bright colours, and feature both a flask cap and a bottle cap (because we all know that drinking hot drinks on the go from a regular bottle cap just can’t be done). But further, and more importantly: for every bottle sold Ocean Bottle will collect 1000 ocean bound plastic bottles. In numerical terms, with every Ocean Bottle sold they will fund the collection of 11.4kg of plastic by locals in coastal communities, who can exchange the plastic waste for money, healthcare, tech products, school tuition and micro-finance at their local plastic banks. Ocean Bottle also up-cycle’s the plastic-waste materials to create their re-usable bottles- a direct example of how harmful environmental waste can be collected and reworked to promote health and sustainability. Photo: Ocean Bottle, Buy here Halo Coffee Coffee is the second most traded commodity after crude oil, and coffee sales are only looking to increase. Since 2000, there has been a 133,710% growth in the sale of coffee pods, with coffee machines by brands like Nespresso becoming more affordable and convenient. In 2014- Nespresso sold 28 billion pods in America alone. But the question is- what happens to all those pods after they are used? What impact do they have on our planet? Nespresso uses a material called ‘virgin aluminium’ for its pods, which means that a raw material extracted from the earth is refined, electrolysed and used to house their roasted coffee grounds. When used, these pods need to be taken to a local Nespresso store or mailed to a specified recycling partner in order for them to be recycled: while they aren’t non-recyclable, they aren’t necessarily easy to recycle, either. That’s where Halo Coffee comes in - a superhero for Nespresso users with their 100% home compostable, entirely recyclable, Nespresso compatible coffee pods. Coffee isn’t a commodity we should call a luxury: we should be able to enjoy our morning/afternoon/night-time coffee’s without feeling a regret for the world, or guilt for the environment. Halo is a brand that allows us to enjoy coffee while compromising nothing. Their home compostable capsules degrade naturally, quickly, with little intervention. The capsules themselves take as little as 28 days to break down into a natural fertiliser when in a home compost, and furthermore, their packaging takes only 90 days to degrade fully in ambient temperatures. They all break down into organic compounds that will re-enter and enrich the environment. Photo: Halo Coffee, Buy here Nordgreen Being environmentally conscious doesn’t mean you can’t care about fashion: the fashion industry’s (often negative) impact on the environment is becoming increasingly more prominent and many people feel conflicted about their choices. On the one hand- you might see an item of clothing or accessory you like and inevitably want to purchase it. On the other hand- you might not be fully aligned to the companies policies, or effect on the planet and their communities. But what if I told you that Treeapp partners with brands that create stylish, beautiful products whilst also having a good impact on the environment? One of these partners is Nordgreen watches . A company based in Copenhagen, they design minimalistic and elegant watches for both men and women at affordable costs: both to us, and the planet. Being influenced by Danish lifestyle, their brand promotes a concept known as ‘hygge’ which adheres to removing complexities of modern living and appreciating the small things life has to offer. This resulted in meticulously designed watches that are resilient to harshness of everyday wear, and are a daily reminder of why time shouldn’t just pass you by, but rather- be treasured. They are a carbon neutral company, focusing on reducing their carbon footprint both in production and delivery by planting trees per purchase. They use sustainable packaging from up-cycled plastic bottles and moderated, recyclable cardboard. Their giving back programme ensures the promotion of education, health and welfare by partnering with relatable, charitable organizations around the world. Wear a watch that reminds you of why your time here on earth had a good impact- one that will be remembered for your generation and a help for the next. Photo: Nordgreen, Buy here Ilk + Ernie Another of these partners is Ilk + Ernie , a UK based company that creates ethically sourced, sustainable clothing. Fast fashion is one of the most harmful industries to the planet: large corporations often discard their unused fabrics that eventually fill up landfills and oceans. Ilk & Ernie is a brand that focuses on reversing this impact, every year they travel to India and forage the streets, searching for ‘waste fabrics’ from markets and factories. They purchase these from rural sellers, and recycle them to re-use the fabrics for their own clothing. Their clothing is hand-made by employees in India, who are in turn given fair wages, holiday pay, health insurance, fair working hours (mandated by EU law) and a safe working environment: commodities that are often a luxury in poverty-stricken areas. Furthermore, any unused clothing is distributed to homeless children in Delhi. This company goes above and beyond their commitment to the environment and the people in it: they serve to not only undo the negative effects fast fashion creates, but also to help those living in poverty and give back to the countries that make so many of the things we take for granted. Photo: Ilk + Ernie, Buy here OrganiCup In recent years, menstrual cups have increased in both hype and popularity. With emerging evidence on the destructive impact tampons and sanitary towels have on the environment: most are made with a certain amount of plastic woven into their fibres for ‘improvement’ of the design, and once again- for cost effectiveness in manufacture. However, the concept is controversial. Often being labelled ‘medical’ waste, much of sanitary product waste does not get processed the way regular plastic does- and is therefore not monitored or tracked. In result, billions of tampons and pads fill up landfills every year, polluting our oceans in conjunction. If you want a numerical vision on this figure, the average ‘menstrual’ life per woman (who reached puberty at the average age and does not reach early or late menopause) will have a menstrual period for 4-5 days per month, for 40 years. That translates to 4-5 days per month, of 40 years of sanitary product use PER woman (with access to such products)- so do I even need to spell out the cornucopia of plastic waste this inevitably translates to when the product itself, it’s packaging and applicators are considered? Plastic that takes almost 500 years to degrade, per tampon? And it’s not to say that any woman is doing anything wrong with this practice- sanitary products are regarded as an obligatory necessity in society and no matter how environmentally-active you are, it’s not really a choice. Well Organicup has provided us with a solution to that problem: a re-usable menstrual cup made of 100% medical grade silicone, in 100% recyclable packaging, that replaces pads and tampons for two years. It contains no allergens or additives, is available in three different sizes, can be worn up to 12 hours and is engineered to prevent leaks as it holds up to 3x the capacity of a regular tampon, and doesn’t pose the risk of Toxic Shock Syndrome so can be worn overnight without concern. Furthermore, it is inserted similarly to a tampon and cannot be felt once it is worn: swim, cycle, run, or watch tv on the couch with ease. Not only are you doing your part in saving our planet by using these, but you will be saving yourself the cost of years of purchasing sanitary products, and avoiding the dryness that some of them might cause after use. Organicup also has an excellent trial period- they’re aware that many people might be apprehensive about switching from something they have grown so comfortable and accustomed to, so offer every purchaser to trial their product for 3 periods (90 days minimum) and if they are not happy with it, are able to refund it or exchange to a different size at no cost. Having been awarded “Product of the Year” twice and received the “Excellence Award” from BuyMeOnce in the sustainability category, it is a must try for all Earth-lovers! Photo: OrganiCup, Buy here Ultimately, these companies are each doing what we at Treeapp, and you - as users of Treeapp, are striving to do: make small changes to our lives, consumer habits and actions to make huge changes in our environment and therefore: the world. By focussing on creating sustainable products, driven with the planet and eco-conscious morals in mind, and in turn purchasing these products and making small changes to the plastic-centric, environmental harmful life we once knew, we are all stepping closer towards our common goal and together, in this way, we will reach it.

Jul 03, 2020 Climate

'Clean Air by Nature' - What is Carbon Capture?

Treeapp started with a simple promise, planting trees. This natural process has organically supported life on this planet for over 370 million years - the estimated date of the first tree-like organism. We know that tree planting alone is only one part of the solution. That is why a primary goal of Treeapp is to bring together a community to share ideas about why building a sustainable future is so important. Photo: Treeapp volunteer photo of a forest, June 2020 In this blog, I would like to tackle the current climate crisis from a thought-provoking angle by introducing the carbon cycle. Ultimately, I will generate a carbon perspective. The aim of the game is to remove carbon from the atmosphere. This means getting more carbon, in the form of CO2, safely stored in the ground because along with other greenhouse gases it heats the planet up. When we emphasise the dual need for tree planting and emission reduction, we actually engage with both ends of this circular economy. Photo: Treeapp infographic on the carbon cycle Carbon is really common and is well known as one of the key building blocks for organic life - we are all carbon based lifeforms. Humans and animals breathe it out. Plants breathe it in. Well technically they don’t breathe it in. Let me explain. Plants absorb carbon. They achieve this almost miraculous feat through a simple but ingenious biochemical reaction, called photosynthesis. Photosynthesis is a common scientific term, but if we break it down the Greek word ‘photo’ means light and ‘synthesis’ means to put together. It literally means using light to create something. Here, plants bring together light (from the sun), carbon dioxide (in the air) and water to make energy. Another way to think about this process would be ‘clean air by nature’ – a phrase coined by the United Nations Environmental Program. It is something that all plants do, whilst the sun is up, every single day. Understanding and controlling this system of carbon transformation will give us the tools to allow life to flourish. This elegant process fundamentally defines the nature of organic life as we know it. Plants turn light and CO2 into food. As a result, they create oxygen (which we breathe) and store carbon. Most of this carbon ends up in the ground in a process known as sequestration or ‘soil carbon storage’. We actually dig up and use this stored carbon energy in the form of fossil fuels, which has negative consequences because we put that carbon back into the atmosphere. Plants use the green stuff, chlorophyll, which maximises the efficiency of this process. As trees, and other green plant based life like plants or seaweed, absorb and transform carbon they act as regulators. They maintain a chemical balance in the earth’s ecosystem. Ultimately, this stops the planet from heating up and makes the earth that iconic blue and green bowl you can see from space. By focusing on carbon, and the carbon footprint of your daily life, you can help make sure there is less carbon up there and more carbon safely stored in the ground. By planting more trees and helping them realise their clean air potential, Treeapp offsets emissions and also creates a more carbon conscious community. As outlined by the Carbon Literacy Project it is our personal responsibility to have ‘an awareness of the carbon costs and impacts of everyday activities’. Photo: Treeapp on mobile phone (Source: Treeapp) We can all learn and grow to become carbon experts. Whilst Treeapp plants trees it also fosters a network of like minded individuals who are passionate about a more sustainable future for all. By working with our planet, we want to ensure a leafy green future. Helping to support these ecosystems also reduces inequality and empowers local communities, who are subject to deforestation (click the links to find out more about our NGO partners One Tree Planted and Eden Reforestation Projects . Help us in our reforestation mission and we can help balance carbon levels and limit (or even one day reverse) rising temperatures and global warming. Plant a tree, for free in less than a minute.

Apr 25, 2020 Climate

Creating a Sustainable Future: One Tree at a Time

Trees are an essential part of the earth’s environment. They make up over 30% of the total land cover and act as anchors for healthy and happy ecosystems. Physically their roots, branches and leaves provide animal habitats whilst their biological processes ensure regular rainfall patterns, increase the purity of that water and enhance the lives of people who live near them. Trees come in many forms, from dense tropical jungles to sweeping coniferous forests. United together they act as natural filters for the air we breathe. They engage in a process of carbon capture - storing CO2. This means they are a natural defence against the rise in emissions, created by our daily human activities. Mangrove in Madagascar (Source: Eden Reforestation Projects) Here at Treeapp we want to maximize the potential of a tree to create, support and maintain life. We want anyone (and everyone) to be able to plant trees for free. That’s why we made it our mission to make reforestation projects accessible to anyone. We want Treeapp to be a space where people can take action to support these ecosystems. Using our own team of ecology and reforestation experts we have chosen to support carefully researched projects. These value locally owned land as well as utilize a variety of native species of trees, with proven tree nursery planting success. To fund the planting of trees we created a platform which enables companies to market sustainable products to directly fund these reforestation initiatives around the world. Together, we not only want to increase tree coverage globally but we also want to secure and strengthen forests that already exist. It is important to understand the deep connection that trees have to our planet. Working together with other climate change initiatives, we want to play our part in building a global sustainable future as established by the United Nations 2015: Sustainable Development Goals. Here, at Treeapp, we recognise this need for global action. We understand how the decisions we make in our daily lives are intricately bound to the ancient rhythms of our planet. With your help we can strengthen our forests but also work towards adjusting our lifestyles. This means minimizing our own carbon footprint, helping to combat inequality and engaging in disadvantaged areas of the world to successfully mitigate the harmful effects of climate change. Photo: Tree Nursery (Source: Eden Reforestation Projects) Beyond the branches Unfortunately, there are significant barriers to achieving this goal. Namely, the destruction of forests, the degradation of the ecosystems they support and the downsizing of protected areas. These are the three core challenges facing trees in the world today. Ironically these actions often occur to create space for further pollution, resource extraction and other harmful activities. Left unchecked these actions threaten around 20% of the Earth’s land mass (according to the United Nation’s Environment Programme research). In some areas, such as Madagascar, only 10% of the original forest remains. Additionally, in 2019, an overwhelming 76,000 fires, many man-made, swept through the Amazon rainforest. This signals the need for immediate attention to protect forests before it’s too late. As explained by the World Wildlife Fund planting trees is a universally recognised act and ‘a symbol of caring for our environment’. Find out more about these challenges here . Without attention, these ecosystems will vanish, as will their climate change reversal potential. Connection As the Earth is our shared backyard, we need to continue to make room for forests to flourish. We can achieve this by restoring landscapes and empowering grassroots conservation. We asked ourselves, what are the barriers that stop people taking action to support reforestation projects? Maybe they don’t have the time, they might not have the money or they simply don’t know how. That’s why we created Treeapp. We believe that trees are essential and they are fundamentally good at what they do. If we provided a space to overcome these three hurdles then our users can connect directly to reforestation projects all over the world and the ecosystems that they support. We created a platform embracing the power of marketing, providing companies a new way to reach their audience whilst contributing to the planet. Our app users will discover these companies’ messages or questions on a daily basis, and in return these brands will fund the planting of the tree every day. Treeapp At Treeapp, we want to empower people to make a difference. I asked the co-founders Jules and Godefroy why they initially started Treeapp. “In Summer 2018, Athens experienced destructive wildfires. For the first time in my life, I saw the damage and destruction of an uncontrolled wildfire: hearing about it is one thing, but seeing it was a life-changing experience. Over the following months, I promised myself to fight for this never to happen to anyone else.” Godefroy told me. I then asked Jules why he was personally motivated to create Treeapp and he said “In 2019, Turkey set a record by planting 11 million trees in one day, but a few months later 90% were dead. This was a horrific set back, so I started looking for better ways to plant trees.” Treeapp was created because we believe bringing together a community with shared values is the best way to defend forest ecosystems and work towards a greener future. We set the bar high and aim to plant 1,000,000 trees every day by 2022. This is why we have connected you with specialised NGO partners – Eden Reforestation Projects and One Tree Planted – to not only facilitate tree planting but to ensure we can create positive environmental impacts and positive human impacts. Together they have already planted 450 million trees worldwide, engaging in 132 projects in 18 countries. We need your support to continue to empower these projects. Our Mission We know that one small act everyday can make a long-term impact on our planet. Use Treeapp today to plant a tree for free in less than a minute. Together, we can try to make this world a little greener 💚