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Our News August 21, 2023

From Seed to Sapling: Treeapp’s New Growth Updates

Sophie Badoche
Our News August 21, 2023

Treeapp has come a long way since our launch on Earth Day in 2020, and we’re incredibly proud of the impact we’re making thanks to our amazing community, having planted millions of trees across the world. Our commitment to transparency and environmental impact drives everything we do. As we continue to expand our global impact and grow our community, we are introducing some changes to enable our users to continue planting trees without any cost while ensuring a meaningful contribution to reforestation efforts.

In this blog post, we’ll walk you through the changes and the reasons behind them, as well as introduce some exciting new features that will make your tree-planting journey even more rewarding.

Changes to our funding model

As part of our continuous efforts to make a real difference in reforestation, Treeapp is changing the way trees are funded via the app. We have had to shift away from the model where an ad completely funds an entire tree for free. Instead, when you select a planting project from our global network and watch an advert, the revenue generated from your ad, along with the ones of other Treeapp users, will go towards the funding of a tree for that site.

We focus on planting the right trees in the right places, and we remain committed to doing this. This won’t change. But to ensure we continue to offer this, we realise that there isn’t a standard ‘cost per tree’ for the huge range of different species, countries, and currencies that our planting sites have, and so we’ve had to find a way that allows us to guarantee this long-term impact for you, our partners, and the world.

With this change, we are removing the daily planting limit, addressing feedback from our valued community and ensuring that you can plant throughout the 24-hour period without any constraints. 

Why We’re Making This Change

Transparency is one of our fundamental values, and we want to be open about the reasons behind this change. Planting the right trees in the right places requires significant effort, and to continue offering free tree-planting opportunities to all, we need to adapt the way trees are funded by our brand sponsors. By adapting our advertising model, we can ensure greater financial stability for tree planting initiatives, enabling us to establish partnerships with tree planting partners and organisations dedicated to reforestation on a larger scale. This will enable us to foster a sustainable and continuous cycle of tree planting, and enable Treeapp to launch in countries all around the world.

What This Means for You

Each time you watch an ad, you will witness the immediate effect of your contribution towards reforestation, as your impact count increases in response to the funding generated. Your existing tree-planting history remains unchanged, and your impact tab will include how many trees you have personally supported alongside any trees you’ve purchased or received as gifts, allowing you to track your cumulative impact over time. 

This update allows you to have an even greater global impact as we expand to new planting locations. Additionally, we’re thrilled to introduce the streak feature, which rewards you with additional impact each time you plant for 7 days in a row.

Planting trees in the UK

As part of our mission to make a global impact, we are thrilled to announce the upcoming launch of Treeapp’s new site in the United Kingdom on the app. This expansion will enable us to extend our reach and collaborate with more local organisations and communities in the UK, furthering our reforestation efforts in the region. We believe that by establishing a stronger presence in the UK, we can collectively work towards a greener and more sustainable future.

Tree Planting Streaks

We understand that continuous engagement and motivation are vital for creating lasting change. To encourage and celebrate your dedication to reforestation, we will be introducing Tree Planting Streaks. From now on, these streaks will reward users who watch an ad, purchase a tree, or receive one as a gift for 7 days in a row, by topping-up their account by supporting the planting of an additional tree! 

Looking ahead

At Treeapp, we have an ambitious vision for the future: planting one million trees every single day. We are always striving to create a positive impact on the environment while making the experience enjoyable for our community. 

We believe in the power of transparency and are committed to keeping our community informed about the changes happening in our app. As we grow, we envision expanding our brands to include more diverse sponsors and reach a broader audience. This expansion will allow us to fund even more tree planting initiatives globally and build longterm partnerships with organisations that share our passion for sustainability.

Thank you for being an essential part of Treeapp’s community. Together, let’s plant trees and create a lasting impact.

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