From 0 to 400,000 trees: our 2021 impact report

Privacy Policy

  1. During the course of planting trees worldwide - we will collect, store and process information about our customers, business partners and other sustainable third parties that apply to the delivery of our service. We understand that the correct and lawful treatment of this data is paramount to maintain your confidence in us.

  2. We endeavor to protect your personal privacy. If you do not agree with this Privacy Policy – please refrain from using our app and online services.

Your consent to this Privacy Policy

  1. By continuing to provide your personal data, you signify your acceptance of our Privacy Statement and explicitly request that Treeapp processes, collects, uses your personal data as described in this Privacy Policy.

  2. If you do not agree to any part of this Privacy Policy, please do not provide us with your personal data.

  3. Withdrawal of consent: you can withdraw consent at any time by e-mailing us at [email protected].

What is personal data?

  1. Personal data is defined under the Data Protection Legislation as any information that relates to an identified or identifiable individual. In this context, such information may include your name, age, gender, and location.

What information do we collect?

  1. Information you provide us directly – such as your first and last name, e-mail, birth date, gender and e-mail when you register with Treeapp or e-mail communications when you communicate with us. Additionally, we collect your responses to any surveys that you may choose to participate in.

  2. Information we receive from third parties – such as when you register to our Services through a third party connection or log-in – such as Facebook Connect. The information we receive from Facebook will be your profile picture, first and last name and e-mail. We advise you always review and adjust privacy settings on third-party websites and services before linking or connecting them.

  3. Information we collect from you automatically – we collect analytics data, and use third-party analytics tools to measure traffic and usage trends for the Service – such as Google Analytics and Firebase. This tool collects information sent by your Internet browser or mobile device, including the pages you visit. This information assists us in improving the Service. For more information on the analytics cookies please see our Cookies Policy.

For what purposes do we use the information we collect?

We use personal information collected for the following purposes:

  1. Provide you with Service: we use the information that you provide us to operate, maintain, and provide the features and functionality of the Service. This includes allowing you access, log in, operating and maintaining the Service. When signing up on the Treeapp mobile application, we retrieve you First and Last Name and e-mail, whiche nables us to communicate with you. We also retrieve your Date of Birth & Gender, which enables us to collect and aggregate non-personalised information for our business partners.

  2. Data Analytics: we use the information to help us improve the Service and our users’ experience, including by monitoring aggregate metrics such as number of visitors, traffic, and demographic patterns.

  3. Customising Service: we use this information to improve and personalize website, content and services.

  4. Communicate with you: we use this information to communicate with you, send e-mails and critical information about the Service. We may occasionally inform you about new features, ask feedback and resolve any technical issues you experience in order to repair and improve the Service and your customer satisfaction.

  5. For legal matters: sometimes we may be required to use your information by law. We may transfer your details to relevant third parties, public bodies, competent authorities, collection agencies as reasonably requested for the provision of our Service.

  6. Location data: we may ask you to provide your location when you use our services. Location data will allow us to understand your browsing pattern and use the service to offer you localised content.

  7. For legal matters: sometimes we may be required to use your information by law. We may transfer your details to relevant third parties, public bodies, competent authorities, collection agencies as reasonably requested for the provision of our Service.

  8. Marketing and Avertising : we are using your personal information to collect statistics and overviews for our sustainable business partners. We generally rely on legitimate interests in marketing our business partners’ services to you, where permitted by applicable law and with your explicit consent. We ensure that we do not use or share your personal information with our business partners in ways you would not expect and at all times you can opt out by emailing us at [email protected]

How do we store and when do we transfer your personal information?

  1. We use a variety of security measures and technologies aimed to protect your personal information from unauthorized access, use, disclosure in line with applicable regulations, data protection and privacy laws.

  1. All information that you submit via the website is sent to and stored on secure servers located in the United Kingdom and/or Ireland. By submitting information via the Website, You agree to this storing, processing and transfer of aggregated non-personalised data to third parties.

  1. The transmission of certain information via the Internet browsers or mobile network connections may not be completely secure at times, and any transmission is at your own risk.

Legal Basis

  1. The personal data, which may be held digitally, physically [on a paper – which we will try to avoid at our best] or on other media, is subject to certain legal safeguards specified in GDPR regulation 2016/679 and other applicable privacy and data protection laws (Regulations).

  2. For the purpose of GDRP, Forest Wide Limited (t/a Treeapp) acts as a data controller having its registered address at 22 Starcross Street, London, NW1 2HR, United Kingdom.

How long will we keep your personal information?

We strive to keep your information for as long as needed to provide you with access to Services, or until no longer required.

Your rights

Data privacy laws provide you with certain rights over your personal information.

You may be entitled to:

  1. ask for access to the personal information we hold about you;

  2. obtain a copy of the personal information and data;

  3. have inaccurate personal data rectified, blocked, erased or destroyed;

  4. withdraw your consent to the processing of your personal information (where Treeapp is processing your information based on your consent);

  5. file a complaint at your local authority if you feel that your privacy rights are violated, or if you have suffered as a result of unlawful processing of your personal data.

We aim to put in place means and procedures to enable you to exercise your rights without excessive delay or expense.

Impressions [Ads] on Treeapp

  1. Our business partners ask us to show an impression to a certain audience of Users (e.g. based on demographics). In this scenario, Treeapp determines the target audience, serves the advertising to that audience and solely provides aggregated data to the business.

Third party sites and hyperlinks

1. We may provide hyperlinks to other websites that are not controlled by us. Please note that the Privacy Policy only applies to the personal information that we collect through the website and we cannot be responsible for personal information that third parties may collect, store and use through their website. Please refer to the privacy policy of each website you visit.

Changes to our Privacy Policy

  1. We have the discretion to update this policy at any time, without giving prior notice. Once this policy is revised or updated, we encourage users to check this page frequently for any future updates or amendments. You acknowledge and agree that is your responsibility to review this policy periodically and become aware of modifications.

Contact Us

If you have any questions in relation to this Privacy Policy (or anything really) or wish to make a complaint (hopefully not), please contact us at:

This policy was last updated on 21.04. 2020